Senior Designer, Brand + Digital

Baltimore preferred; US-remote candidates considered. Full-time · Reports to the Creative Director. Team members who live within commuting distance of Baltimore work on a hybrid schedule with regular in-person collaboration. Remote candidates must be based in the United States. About adeo adeo is a woman-owned and run brand and communications agency for organizations at inflection points in disrupted, regulated and emerging markets. We work exclusively with values-aligned clients across higher education, cannabis, renewable energy, B2B, arts and culture. Our engagements span brand strategy and identity, CPG, large-scale website strategy, design and development and strategic communications. We use AI to improve how we work and expand what we can make. Our people remain responsible for the ideas, craft, judgment and quality of the finished work. The role adeo's Senior Designer, Brand + Digital leads brand identity and complex website design from brief through launch. This is a senior, hands-on role for someone who can understand the problem, establish a design direction in collaboration with the Creative Director and project team, present it to clients and carry the work through implementation. You're as intellectually curious as you are creatively curious. You ask good questions, write clearly and connect design decisions to what an organization and its audience need. Your portfolio shows distinctive identities and substantial digital experiences, with strong typography, thoughtful systems and attention to detail throughout. You care about how an experience feels as much as how it works: the typography, composition, white space, flow and pacing. You use motion, animation and interaction to guide attention, express a brand and create moments of surprise and delight. You know when restraint makes the work stronger, and when an unexpected detail can make it memorable. You're also experimenting with AI and new ways of making things. You can show us what you've tried, explain what you learned and use that learning to improve the work. You'll have room to shape the design direction on your projects and help raise adeo's design standard as the agency grows, working with values-aligned organizations. The work Our design work spans brand identities, visual systems and large, multi-audience, CMS-driven websites. You'll translate positioning into a distinctive visual language and develop the systems that carry it across digital and other applications. You'll work closely with the design team, strategists, writers, developers, project managers and external partners. We care about the idea and the execution: the typography, the interaction, the way a system handles real content and whether the finished experience delivers on its promise. Responsibilities Brand identity and visual systems Translate positioning into identities, typography, color, imagery and guidelines that work across digital and other applications. Develop and present design concepts with a clear rationale grounded in the brief, audience and strategic direction. Build coherent visual systems and carry them into websites, print, campaigns, packaging and other applications, giving collaborators clear guidance and room to develop the work. Digital experiences and implementation Develop information architecture, sitemaps and wireframes alongside strategists, translating audience needs and content priorities into clear website structures. Design user experiences, page layouts, responsive behavior and component systems for large, multi-audience, CMS-driven websites. Build organized Figma files and prototypes that make content, interaction, component states and responsive behavior clear. Design to WCAG 2.2 AA accessibility standards and work with developers to review and test the implemented experience. Work closely with developers, provide clear specifications and review the built experience for design quality and usability. Use prototypes, testing and feedback to evaluate design decisions and refine the work. Use AI in exploration, prototyping, design-system documentation or implementation, and evaluate its output against the project's needs and design standards. Client leadership and collaboration Work with the design team, strategists, writers, developers and project managers to define priorities and carry the chosen direction through the finished work. Write clear creative briefs and design rationales, and present to senior client stakeholders. Seek input early enough to shape the work, give constructive feedback, welcome critique and make your thinking clear. Work through competing feedback while keeping the project focused on its objectives. Delivery and agency contribution Plan your work with the project manager, meet agreed milestones and communicate risks early. Make thoughtful tradeoffs within the time and budget available while maintaining the quality of the work. Share experiments, methods and references that help the team improve how it designs and delivers. Support new-business and pitch work through design concepts, presentation materials and creative input. What success looks like You independently lead brand and digital design from an agreed brief through delivery, bringing clear direction and exceptional craft. Brand identities remain distinctive and coherent across applications. Complex websites work with real content, serve their audiences and meet the project's usability and accessibility requirements. Developers have the files, component definitions and specifications they need to implement the designs accurately. The finished work reflects a distinctive point of view, with critique and testing making it stronger. Experience and capabilities Senior agency or studio experience. Typically seven or more years, with increasing responsibility for design and client presentations. You've led design on multiple large, multi-audience, CMS-driven websites from concept through launch. Demonstrated brand and digital craft. Your portfolio includes at least one substantial brand identity you helped originate or substantially reinvent, alongside complex website work. Show how you translated strategic direction into a creative concept, a coherent visual system and real-world applications beyond the logo. Collaborative projects are welcome; make clear what you inherited, what you originated and what you developed with others. Strategic judgment and clear communication. You can turn research and an agreed strategy into a clear creative brief, explain your decisions and work through feedback with senior stakeholders. Figma mastery and implementation fluency. You build organized component systems and prototypes, understand responsive design and WCAG 2.2 AA accessibility standards, and have shipped work with development teams. You're fluent in at least one additional prototyping or build tool and understand how CMS requirements affect design. Independent ownership and collaborative habits. You move work forward without needing direction at every step. You seek input early enough to shape the work, give credit and welcome critique. Motion and interaction design. You can show how you design and prototype transitions, animation and interactive behavior to strengthen a brand and improve an experience. You can explain the intended behavior to developers and account for accessibility and performance. Practical experience using AI. You can show examples of using AI in exploration, prototyping, design‑system documentation or implementation, explain how you evaluated the results and identify where your own judgment was essential. Additional strengths, not requirements Experience designing for higher education. Framer or hands‑on HTML/CSS experience. Advanced animation production. Experience designing for WordPress or Drupal and collaborating on custom CMS components. Formal education in graphic design or a related discipline, or an equivalent foundation developed through practice. This role is not a fit if... Your portfolio is limited to either brand identity or digital work, without demonstrated experience in both. Your involvement ends with polished mockups rather than supporting implementation and reviewing the finished experience. Compensation and benefits The annual base salary is $100,000–$120,000, depending on relevant experience and demonstrated capabilities. This range is based on the Baltimore market and applies to both local and US-remote candidates. Benefits include: Health insurance with an employer contribution 401(k) with employer match Paid holidays and flexible schedules adeo is an equal opportunity employer. Our work is better when different perspectives, experiences and ways of thinking inform the outcome. #J-18808-Ljbffr