Head of Amazon Performance Advertising & AI Automation (Fine Jewelry)

Company description


Our client is an established player in the fine jewelry sector, with a long-standing B2B business and a rapidly growing direct-to-consumer channel on Amazon. The organization operates with dedicated internal teams covering product, pricing, and creative execution. The next phase of growth requires building deeper, in-house performance advertising capability and reducing reliance on external agencies.

Objective of the Role


The Head of Amazon Performance Advertising and AI Automation will own paid media performance on Amazon, with clear accountability for revenue growth and efficiency. This leader will define strategy, manage spend, and build an AI-enabled optimization approach that improves speed and decision quality across thousands of SKUs. Success will be measured by profitable growth, disciplined KPI management, and the successful transition of critical performance capabilities from agencies to an internal operating model.

Ideal Profile


The ideal candidate is an Amazon Ads performance specialist who has operated in a high-growth environment and is comfortable acting as an owner of results. They are highly analytical, decisive, and able to turn complex datasets into clear actions. They are also automation-minded, able to use modern AI tools and work effectively with engineers or external technical resources to build systems that scale. Industry background is flexible; demonstrated Amazon performance outcomes matter most.

Responsibilities

• Own Amazon advertising strategy and execution across Sponsored Products, Sponsored Brands, and Sponsored Display, ensuring strong ROAS and contribution margin discipline.
• Manage and optimize a significant annual advertising budget, reallocating spend dynamically based on performance signals and business priorities.
• Design and implement an AI-enabled optimization framework (bidding, targeting, budget allocation, experimentation cadence, and performance monitoring).
• Build dashboards, analytics, and reporting that provide clear visibility into performance drivers by SKU, category, and campaign type.
• Lead the transition away from agency dependency, including knowledge capture, process definition, and a controlled handover of programs and playbooks.
• Partner closely with internal teams (pricing, promotions, product, and creative) to align advertising decisions with assortment, inventory, and promotional plans.
• Establish test-and-learn rigor, including structured experimentation and rapid iteration to identify scalable growth levers.
• Build and manage a support model over time (internal hires and/or offshore analysts), with clear SOPs and quality controls.

Requirements

• Proven track record owning Amazon Ads PPC performance in a high-volume catalog environment, including budget ownership and measurable growth outcomes.
• Strong command of performance marketing metrics and levers (ROAS, TACoS, CVR, CTR, CPC, contribution margin, incrementality considerations).
• Demonstrated ability to use automation and data tooling (advanced spreadsheets, BI dashboards, scripts, APIs, or equivalent approaches) to scale decision-making.
• Comfort leveraging modern AI tools to accelerate analysis, workflow automation, and operational efficiency, with the judgment to validate outputs.
• Strong business acumen and a bias for action, able to make rapid decisions while maintaining KPI and profitability discipline.
• Excellent stakeholder management, with the ability to operate cross-functionally without owning creative production.
• Location: preference for an in-office presence, with flexibility for exceptional candidates.