Content Marketing Specialist

Overview Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As a Content Marketing Specialist, you willbe responsible forsupportingorganic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio by creating,optimizing, andmaintainingdigital content. Additional Details At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: Medical, dental, and vision insurance 401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts Responsibilities Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences Adapt messaging across multiple brands whilemaintainingconsistent voice, tone, and brand standards Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels Edit, proofread, andmaintaincontent to ensure accuracy, consistency, accessibility, and compliance with editorial standards Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms Optimizecontent for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment Analyze content performance and conduct audits toidentifyopportunities for improved engagement, search visibility, traffic, and conversion Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio Qualifications Bachelor’s degree in marketing, communications, journalism,English,hospitality, or a related field Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization Experience working with content management systems and digital content publishing Familiarity with Google Analytics, Google Search Console, or similar analytics,and SEOorAEOtools Experience using AI-assisted content creation and productivity tools to improve efficiency whilemaintainingeditorial quality Basic understanding of web accessibility, UX writing principles, and HTML preferred Hospitality, travel, tourism, or destination marketing experience preferred #J-18808-Ljbffr