Sales Manager

Membership Sales & Marketing Manager

Hawthorn Farm Athletic Club (HFAC) is seeking a highly organized, results-driven leader to join our team as Membership Sales & Marketing Manager at Hillsboro's best athletic club. This is a hands-on, sales-focused role responsible for driving new member acquisition, managing lead follow-up, and executing marketing campaigns that convert.

You will own the front end of the member journey: lead generation to membership sales to onboarding and member engagement. This leader ensures consistent follow-up, strong conversion rates, and a welcoming experience worth referring to friends and family for every member. This role also oversees local marketing efforts, community partnerships, and in-club promotions designed to drive traffic and engagement.

The ideal candidate is a strong salesperson who thrives on daily production, is highly organized, and enjoys creating in a fast-paced, people-focused environment. If you have experience in sales, marketing execution, or customer-facing roles and are motivated by measurable results, we'd love to hear from you.

Responsibilities

• Drive new member sales by managing the team's daily activity, including lead follow-up, appointment setting, tours, closing, and effective use of online joining
• Manage and execute CRM workflows in GymSales (calls, texts, emails) to improve conversion at every stage of the sales funnel
• Own and execute HFAC's existing marketing plan, including coordination with digital ad and SEO vendors, email marketing in Mailchimp, and in-club promotions
• Plan and lead community outreach and events (open houses, wellness seminars) to generate leads and increase member engagement
• Oversee new member onboarding by bridging the Sales Team and Fitness Department to ensure strong early engagement and connection to club services

Qualifications

• Proven experience in sales and marketing, with a strong track record of driving results
• Prior experience leading staff, with the ability to hold others accountable to daily production goals
• Highly organized with the ability to execute work independently, effectively organize work product for shared use, while also driving the performance of others
• Strong written and verbal communication skills
• Ability to quickly learn and effectively use software systems, including CRM and operational platforms (GymSales, Club Automation, or similar)
• Bachelor's degree in a related field preferred
• Passion for the fitness, health, and wellness industry

Compensation $65,000 - $80,000 base based on qualifications + bonuses About Hawthorn Farm Athletic Club

Hawthorn Farm Athletic Club (HFAC) is a locally owned, independent wellness club centered on health, expert instruction, and a welcoming community. Our Group Exercise program serves members who value consistency, quality, and results. Instructors at HFAC are trusted professionals who help shape the member experience and contribute to our amazing club culture.