Marketing and Communications Specialist

Media & CommunicationsUTMB HealthThis role supports the university's strategic priorities by employing a broad range of communications, media relations and marketing skills to inform and engage internal and/or external audiences. This role plays a key part in advancing awareness of UTMB and driving exposure to the Graduate School of Biomedical Sciences (GSBS) Programs. Position will collaborate with GSBS leadership, staff, and department stakeholders. Position includes direct communication with target audiences, as well as activities that facilitate communication by the Dean and GSBS leaders.Scope: Graduate School of Biomedical SciencesEssential Job FunctionsDevelops internal/external communicationsWrites ad copy and assists with design for advertisements – print, digital, direct mail, etc.Helps develop and execute social media presenceWrites general materials (student/program/school content) which can be used for digital, print, etc.Collaborates with internal audiences to develop creative concepts and collateral materialsDevelops media pitches and addresses media inquiries, coordinates interviews, etc.Help develop and execute integrated marketing plans for the school, programs and student services.Works with representatives from mission areas as needed.Knowledge/Skills/AbilitiesExcellent written, oral and interpersonal communication skills Strong interviewing and fact-finding skills Experience in the development and execution of integrated marketing and communications plans. Exhibits clear knowledge of marketing and communications tools, including digital, print, direct mail, new media, outdoor, television, radio. Experience tracking, analyzing and reporting results of marketing/social media campaigns Excellent written and verbal communications skills Collaborative Ability to work effectively and directly with people at all levels Shoot and edit video Proficient use of the Adobe suite of creative software, PowerPoint, etc. Strong interviewing and fact-finding skillsMarginal or Periodic Functions:Adheres to internal controls and reporting structure.Performs related duties as required.Working Environment/Equipment Standard office environment. Standard office and computer equipment.Salary Range: Actual salary commensurate with experience or range if discussed and approved by hiring authority.Equal Employment Opportunity:UTMB Health strives to provide equal opportunity employment without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity/expression, genetic information, disability, veteran status, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. As a Federal Contractor, UTMB Health takes affirmative action to hire and advance protected veterans and individuals with disabilities.