Vertical Digital Marketing Specialist (B2B)

Vertical Digital Marketing Specialist

Logitech is the sweet spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team and Role

Logitech is seeking a motivated Vertical Digital Marketing Specialist to join our Logitech for Business (L4B) Digital Marketing team. This role focuses on digital programs for our priority vertical markets: Education, Government, and Healthcare. Reporting to the Head of Digital Marketing, you will serve as the primary engine for vertical execution, combining high-volume program management (80%) with tactical campaign support (20%) to drive lead generation and pipeline growth.

Your Contribution

Be yourself. Be open. Stay hungry and humble. Collaborate. Challenge. Decide and just do. Share our passion for equality and the environment. These are the core behaviors and values you'll need for success at Logitech. In this role, you will be responsible for:

Vertical Digital Program Management & Execution (80%)

• Program execution: Execute digital marketing programs for Education, Government, and Healthcare verticals, supporting business objectives and market opportunities
• Digital activation: Lead the technical setup, trafficking, and launch coordination for all vertical-specific digital programs.
• Channel management: Implement and manage digital campaigns across paid media, email marketing, and content syndication for each vertical audience
• Search visibility (AEO/SEO): Collaborate with content teams to implement Answer Engine Optimization and SEO tactics to ensure high visibility for vertical keywords.
• Share of search: Work with the Verticals team and external agency to manage the reporting and the Logitech share of search as it relates to verticals
• Budget tracking: Monitor vertical-specific digital marketing spend across all channels and campaigns to ensure accurate allocation and financial reporting.
• Vendor liaison: Manage day-to-day relationships with external agencies, ensuring creative assets and campaign technicals are delivered on schedule.
• Performance optimization: Track and optimize vertical program performance, implementing improvements to maximize lead generation and conversion rates
• Technical troubleshooting: Work with the Marketing Operations team to ensure that all tracking pixels, UTMs, and lead-capture integrations function correctly before and after launch.

Campaign Execution Support (20%)

• Strategic alignment: Partner with the Vertical Campaign Manager to ensure digital tactics align with broader integrated marketing strategies.
• Retargeting and email campaigns: Execute and optimize retargeting and email campaigns to re-engage prospects and customers across vertical segments
• Campaign operations: Support tactical execution of digital campaigns, ensuring proper setup, tracking, and optimization across all touchpoints
• Creative coordination: Work with internal creative teams to brief and refine messaging that resonates with Education, Healthcare, and Government target audiences.
• Cross-functional reporting: Assist in presenting performance findings and optimization opportunities to verticals and marketing leadership teams through clear, data-driven reporting.

Experience & Education

• Bachelor's degree in Marketing, Business, Communications, related field or equivalent industry experience.
• Strong digital marketing experience, preferably in B2B technology or related industry
• Proven history of managing paid search, social, and display campaigns.
• Strong AI proficiency is required.
• Experience in marketing to vertical industries (Education, Government, Healthcare) is a major plus.
• Experience with budget management and vendor/agency relationships preferred

Skills

• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and CRMs (e.g., Salesforce)
• Familiarity with Google Ads, LinkedIn Campaign Manager, and other B2B advertising platforms
• Excellent communication and presentation skills.

Location

Logitech is dedicated to empowering our teams wherever they are, creating a vibrant culture built on trust, connectivity, and growth. For this full-time remote role, our location strategy focuses on hybrid candidates from the metro areas of San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Toronto, Canada.

This position offers an annual salary of typically between $68K and $135K dependent on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.

Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don't meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing so we all can create, achieve, and enjoy more and support our families.