Marketing Director

Director of Marketing Growth

Director of Marketing Growth, location is Hybrid. The start date is ASAP for this Permanent position.

Job Title: Director of Marketing Growth Location-Type: Hybrid (3 days onsite) Start Date Is: ASAP Duration: Permanent Compensation Range: $120,000–$140,000/year Bonus (expected OTE 200k) Benefits: Eligible for Health, Dental, Vision, 401K, PTO

Job Description

Lead and execute revenue-focused marketing strategies that drive customer acquisition, subscription growth, and long-term business performance while partnering closely with executive leadership.

Day-to-Day Responsibilities

• Own the end-to-end marketing strategy focused on revenue generation.
• Develop and optimize omnichannel campaigns across email, SMS, web, social, and paid media.
• Lead webinar strategy and maximize registration, attendance, and conversion performance.
• Build and optimize marketing funnels to increase customer acquisition and retention.
• Partner closely with Sales to improve conversion rates and align marketing initiatives with revenue goals.
• Oversee website optimization, conversion rate improvements, and SEO initiatives.
• Manage affiliate and partnership marketing programs.
• Lead A/B testing and performance optimization across campaigns and landing pages.
• Track marketing KPIs, revenue forecasts, and campaign performance.
• Manage and mentor internal marketing team members and external agency partners.
• Serve as a strategic thought partner to executive leadership on growth initiatives.

Requirements

Minimum Requirements:

• 7–10 years of progressive marketing experience, preferably within B2C environments.
• Proven success marketing subscription-based products or services.
• Experience leading omnichannel marketing initiatives across email, SMS, web, paid media, and social channels.
• Strong expertise with HubSpot Marketing Hub.
• Experience building, managing, and optimizing marketing funnels.
• Demonstrated success driving customer acquisition, lifecycle marketing, retention, and revenue growth.
• Experience partnering closely with Sales to achieve business objectives.
• Previous leadership experience managing marketing teams.
• Strong understanding of analytics, reporting, and data-driven decision making.
• Experience leading website optimization and conversion rate improvement initiatives.
• Excellent communication, collaboration, and leadership skills.

Preferred Qualifications:

• Experience marketing to mid- or late-career consumer audiences.
• Experience within high-growth subscription businesses.
• Background in affiliate marketing or partnership development.
• Experience managing agencies and cross-functional creative teams.
• Bachelor's degree (preferred but not required).