Digital Marketing Independent Contractor

Position Overview – Digital Marketing Independent Contractor Location: Los Angeles, CA ICE Contact: Director of Marketing and Communications Category: Independent Contractor or Sole Proprietor Hourly Rate: $50.00, up to 10 hours per week (dependent on rate) Benefits: This position is ineligible for benefits. The Role We are looking for a Digital Marketing & Content Consultant, a creative, self‑starting individual contractor who can help ICEF amplify its brand and tell its story across digital platforms. This is a part‑time engagement, capped at 10 hours per week, for an individual independent contractor, not an agency. This person will work closely with ICEF's Director of Marketing and Communications to execute a consistent content strategy across our social media channels, website, monthly newsletters, and other digital touchpoints. The role may require travel to our home office and school sites as needed. Scope of Work Social Media Management Own day‑to‑day posting and community management across Instagram, Facebook, LinkedIn, and YouTube. Maintain a consistent posting cadence across all four platforms, tailoring content to each channel’s audience and format. Cross‑post and reshare content between platforms as appropriate (e.g., Instagram to Facebook). Develop and maintain a monthly editorial calendar reflecting school events, initiatives, and key moments across all seven campuses. Stay current on platform trends and best practices to keep content fresh and engaging. Video Production, Photography & Editing Capture and produce a range of video and photo content, from short‑form social clips to longer, narrative‑driven pieces. Operate DSLR/mirrorless cameras, external microphones, and standard production equipment professionally. Conduct on‑camera interviews with students, staff, families, and community members, weaving footage into clear, authentic, compelling stories. Shoot photography for use across social media, the ICEF website, newsletters, and other organizational needs. Edit video for multiple formats and destinations, including Instagram Reels, Facebook, YouTube, the ICEF website, and monthly newsletters. Produce video content for non‑social purposes as needed (presentations, special events, one‑off organizational needs). Ensure all video and photo content is polished, on‑brand, and appropriately formatted for its intended use. Paid Social & Advertising Manage paid social campaigns and boosted posts across Meta platforms (Instagram and Facebook). Use Meta Business Suite to set campaign objectives, target audiences, and budgets. Monitor ad performance and adjust strategy based on results. Include paid social metrics in monthly reporting. Graphic Design Create graphics for social media posts, stories, event promotions, newsletters, and internal communications. Handle a range of graphic design projects across the organization, including flyers, printed materials, presentation decks, and other one‑off needs. Support visual asset requests from departments beyond social media. Maintain visual consistency with ICEF's brand standards. Content Strategy & Reporting Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics. Track performance insights across Instagram, Facebook, LinkedIn, and YouTube. Deliver a monthly analytics report with key metrics, trends, and recommendations. Availability While this is a part‑time engagement, we need someone reasonably accessible during normal business hours for communication, coordination, and occasional quick turnarounds. Some evening and weekend availability may be required for on‑site events. What We're Looking For Someone who genuinely enjoys creating content and telling stories, with the skills and experience to do it well across a range of formats and platforms. The video component is central; we seek a professional comfortable with full production—from camera operation to interview facilitation to editing short‑form documentary‑style pieces that feel authentic and human. Minimum Qualifications Solid experience managing social media across Instagram, Facebook, LinkedIn, and YouTube, including content planning, posting, and community engagement. Hands‑on experience with Meta Business Suite, including paid social campaigns and performance tracking. Graphic design proficiency in Canva, Adobe Creative Suite, or similar tools for social, print, and organizational needs. Experience building and managing content calendars. The ability to track analytics across platforms and translate data into clear monthly reporting. A self‑directed work style; comfortable managing one’s own workflow with minimal hand‑holding. Strong communication skills and a collaborative attitude. A portfolio showing range across video (storytelling or interview‑driven work), graphics, and social content is required. Spanish language skills are a plus. Commitment to educational equity and ICEF’s mission. Required Clearances Tuberculosis (TB) clearance covered by ICEF. Background check clearance covered by ICEF. Mandated Reporter Training reimbursed by ICEF. Equal Opportunity Employer ICEF Public Schools is an equal opportunity employer to all, regardless of age, ancestry, association with a member of a protected class, bereavement leave, color, disability (physical, intellectual/developmental, or mental health/psychiatric), exercising the right to family care and medical leave related to serious health condition of employee or family member, child bonding, or military exigencies, engaging in protected activity, gender identity or expression, genetic information or characteristic, marital status, medical condition (cancer or genetic characteristic), military and veteran status, national origin (includes language restrictions), pregnancy, childbirth, breastfeeding, or related medical conditions, Pregnancy Disability Leave (PDL), race (includes hairstyle and hair texture), religious creed (includes dress and grooming practices), reproductive health decision making, sex/gender, and sexual orientation. #J-18808-Ljbffr ICEF Public Schools