Store Manager | Sales & Client Experience - Alys Beach, Florida

Job Description

Store Manager | Sales, Hospitality & Commnuity

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Rowan | Alys Beach, Florida

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Location: Alys Beach, FL (30A)

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Position: Store Manager

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Employment Type: Full-Time | On-Site

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Compensation: Salary + performance incentives based on expierence

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Schedule: Full-time, including weekends and seasonal events

About Rowan\n

Rowan is a family-founded lifestyle brand creating timeless American-made essentials designed for everyday life.

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We believe in great product, meaningful relationships, exceptional hospitality, and building a brand that stands for something deeper. As we continue to grow, we're rethinking what retail can look like.

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We believe retail is some of our best marketing.

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Our stores aren't simply places to sell product. They're where people discover Rowan, experience our brand, connect with our team, and become part of our community.

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We're looking for an exceptional Store Manager to help bring that vision to life at our Alys Beach location along Florida's beautiful 30A.

The Opportunity\n

We're looking for more than a traditional retail manager.

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We're looking for someone who understands that great retail is built through exceptional hospitality, meaningful relationships, strong leadership, and a genuine connection to the surrounding community.

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Someone who can lead a team, drive sales, develop loyal customers, build local partnerships, and create experiences that bring people back.

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Someone who thinks beyond the four walls of the store.

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At Rowan, our Store Managers are not simply responsible for operating a location. They are responsible for growing the business, developing their people, and building the brand within their community.

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This role sits at the intersection of sales, leadership, hospitality, marketing, and community.

What You'll Do\n
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1. Drive Sales & Business Performance

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Take ownership of the store's performance and consistently work to achieve and exceed sales goals.

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• Lead daily, weekly, and monthly sales performance.
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• Understand and improve key metrics, including conversion, average order value (AOV), units per transaction (UPT), and customer retention.
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• Identify opportunities to grow both new and repeat business.
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• Develop and execute strategies that increase store traffic, conversion, and revenue.
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• Lead by example as an exceptional seller who can inspire and coach others.
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2. Create Exceptional Hospitality & Client Relationships

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Build a store experience rooted in genuine hospitality, personal connection, and exceptional service.

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• Create an environment where every customer feels welcomed, valued, and remembered.
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• Lead clienteling initiatives, including personal outreach, follow-ups, and relationship development.
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• Develop strategies that turn first-time visitors into loyal, repeat customers.
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• Build meaningful relationships with both local residents and visitors to the 30A community.
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• Establish a culture where exceptional service is intentional, consistent, and personal.
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3. Lead, Develop & Inspire Your Team

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Build a confident, knowledgeable, and high-performing team that represents the heart of Rowan.

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• Recruit, hire, train, and develop exceptional team members.
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• Establish clear daily direction, priorities, and expectations.
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• Lead consistent product knowledge training, sales development, and role-playing exercises.
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• Coach team members on selling, hospitality, storytelling, and relationship-building.
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• Create a positive, accountable culture where people feel valued and take pride in their work.
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• Provide consistent communication, feedback, and performance coaching.
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4. Build Community & Local Brand Awareness

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Help Rowan become a meaningful part of the Alys Beach and greater 30A community.

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• Develop relationships with local restaurants, hotels, businesses, creators, and community organizations.
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• Identify and execute partnerships that introduce Rowan to new audiences.
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• Help develop and host in-store events, activations, and community experiences.
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• Build connections with local residents, seasonal visitors, and returning customers.
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• Think creatively about opportunities to grow brand awareness and bring new people into the store.
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5. Bring the Rowan Brand to Life

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Help make the store a true expression of Rowan's identity, values, and culture.

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• Maintain exceptional visual merchandising and store presentation.
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• Create a welcoming environment that reflects Rowan's elevated yet approachable aesthetic.
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• Collaborate with our marketing and creative teams on local content, storytelling, and activations.
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• Identify authentic opportunities to capture and share what's happening in the store and surrounding community.
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• Ensure every customer touchpoint reflects the quality and care behind our brand.
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6. Own Daily Store Operations

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Maintain strong operational standards while keeping the team focused on what matters most: customers, relationships, and results.

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• Oversee staffing, scheduling, inventory, and daily store operations.
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• Maintain strong communication with Rowan's retail leadership team.
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• Manage store expenses and labor responsibly.
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• Ensure consistent execution of company standards and procedures.
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• Approach challenges proactively with sound judgment, organization, and a solutions-oriented mindset.
  
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Who We're Looking For\n

We're looking for someone who combines strong retail leadership with genuine hospitality, creativity, and an entrepreneurial mindset.

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Our ideal candidate:

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• Has 3+ years of retail leadership or relevant management experience.
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• Has a proven ability to drive sales and develop high-performing teams.
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• Is a confident, capable seller who genuinely enjoys connecting with people.
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• Understands the importance of clienteling, retention, and relationship-driven retail.
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• Has a natural sense of hospitality and a passion for exceptional service.
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• Is proactive, organized, resourceful, and comfortable taking ownership.
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• Enjoys developing people through coaching, training, and encouragement.
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• Has an interest in fashion, lifestyle, branding, and community-building.
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• Understands the unique opportunity of serving both local residents and seasonal visitors.
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• Is excited about building relationships throughout the 30A community.
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• Leads with humility, integrity, accountability, and a genuine desire to serve others.
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Experience in premium retail, hospitality, or lifestyle brands is a plus.

What Success Looks Like\n

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We believe the strongest stores are built through a combination of great leadership, exceptional hospitality, and meaningful community relationships.

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Success in this role will be measured through:

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Sales & Performance: Consistently achieving store revenue goals while improving conversion, AOV, UPT, and overall business performance.

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Customer Acquisition: Growing local awareness, introducing new customers to Rowan, and increasing store traffic.

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Client Retention: Building lasting relationships that drive repeat purchases, referrals, and long-term loyalty.

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Team Development: Creating a well-trained, motivated, and accountable team that delivers exceptional experiences.

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Community Engagement: Developing meaningful local partnerships, events, and activations that create measurable business impact.

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Operational Excellence: Maintaining strong store standards, clear communication, and consistent execution.

Why Rowan?\n

We're a growing, family-founded brand with a genuine passion for creating products and experiences that last. We believe the future of retail is about more than transactions. It's about relationships. Hospitality. Community. And creating places people genuinely want to return to.

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We're looking for someone who shares that vision and wants to help us build something meaningful in Alys Beach.

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If you're passionate about people, love great product, enjoy building community, and want to take ownership of growing a business, we'd love to meet you.