Manager, Shopper Insights

Job Description

Job Description

Kenvue is currently recruiting for a:

Manager, Shopper Insights

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Director, Shopper Insights

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Manager, Shopper Insights is a high-impact role that sits at the intersection of shopper behavior and analytics, category development and customer strategy. You will bring an outside-in focus and partner closely with Category Management, Customer Development, Brand Growth and Retail teams to lead shopper understanding and translate that into business decisions to drive Skin Health & Beauty category growth in our key retailers.

 

This role is ideal for someone who has solid expertise in shopper insights and category management, but who also is a strategic and innovative thinker and influential collaborator, that can advance how we understand and serve today’s shopper across channels.

 

Key Responsibilities:

• Lead shopper insights responsibility for Skin Health & Beauty segment

• Lead the development of strategic, actionable shopper insights that influence category strategies and drive growth, shape customer plans and go-to-market execution

• Champion a shopper-first mindset across the organization, driving cross-functional alignment and action based on insights

• Develop seamless, holistic shopper understanding across physical and digital touchpoints, demonstrating a firm grasp of omnichannel shopper behavior

• Translate complex shopper data and analytics into compelling narratives, in collaboration with category management and customer strategy, to inform assortment, merchandising, pricing and promotional strategies

• Leverage qualitative and quantitative research elements, glean insights and embed foundational shopper understanding throughout the Customer Development Organization and Sales teams to directly impact strategies for brands and retail activation

• Translate shopper insights and analytics into tangible strategy recommendations to influence key retailers, helping shape joint business plans and category leadership positions

• Identify learning needs and introduce and implement innovative insight tools and methodologies—including behavioral analytics, path to purchase, omni-testing, staying abreast of industry trends and emerging technologies to continuously innovate and improve shopper insights capabilities

 

What we are looking for

Required Qualifications:

• A minimum of a Bachelor’s degree or equivalent in Marketing, Business Administration, or a related field; Master's degree preferred

• A minimum of 5 years of experience in shopper insights, market research, category management or related field

• Proven track record of successfully leading shopper insights for mega category in a multinational company

• A deep understanding of consumer and shopper psychology and behavior and demonstrating this through how they influence shopper-based decision making

• Strong working experience with US retailers and landscape

• Experience in omnichannel shopper journeys and, specifically ecommerce shopper understanding

• Experience in qualitative and quantitative research methods, including deep understanding of panel metrics, market structure, path to purchase, etc.

• Strong analytical skills with the ability to interpret complex data and draw actionable insights

• Experience in Self/Personal Care and/or Skin Health & Beauty is preferred

#LI-AO1

What’s in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

• Competitive Benefit Package*

• Paid Company Holidays, Paid Vacation, Volunteer Time & More!

• Learning & Development Opportunities

• Kenvuer Impact Networks

• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.