Social Director (New York)

Social Director

The Social Director will be a strategic and creative leader responsible for defining and growing a brand’s presence across social platforms. You’ll translate cultural insight, audience behavior, and brand strategy into high-performing, culturally relevant social content. This role bridges strategy and execution—shaping the social roadmap, guiding content development, and identifying opportunities to grow the brand and deepen its connection with audiences.

Responsibilities

• Social Strategy & Content Roadmap: Lead the lifecycle of our multi-platform presence, from strategy and data analysis to calendar execution across Instagram, LinkedIn, and YouTube, ensuring every piece of content balances brand equity with performance.
• Content Development and Storytelling : Collaborate with design and communications to develop compelling visual and written content that resonates. ou will mine, curate, and reimagine our vast library of event assets to turn flagship moments into year-round brand stories.
• Channel and Audience Growth : Strategize ways to make existing channels work harder and test out growth opportunities on newer platforms including YouTube, and beyond.
• Partner Collaboration : Support the client team as a social media point of contact for partner deliverables, reporting, and strategic questions.
• Live Coverage Integration: Collaborate with internal and external production partners prior to and during marquee events to establish clear shot lists, content workflows, and capture strategies optimized for real-time publishing.
• Performance Analysis : Utilize analytics tools to monitor campaign performance, generate insights, and optimize content based on data to meet or exceed KPIs.
• Trend Monitoring & Cultural Relevance: Stay deeply connected to evolving internet culture, social behaviors, platform trends, emerging technologies, and cultural conversations. Identify relevant opportunities early and translate them into smart, timely, and brand-appropriate social ideas.
• Community Management: Actively engage with our community, key partners, high-profile speakers, and athlete networks to drive meaningful dialog and growth.

Qualifications

• Able to work in office on Tuesdays and Thursdays
• Proven experience in community management or social media management, preferably in a consumer-facing or B2C environment.
• Excellent written and verbal communication skills, with a keen eye for detail and the ability to tailor messages to different audiences.
• Strong interpersonal skills and the ability to build relationships and engage with diverse communities.
• Proficiency in social media management tools and analytics platforms.
• Experience developing or overseeing visual, video, and/or multimedia content for social platforms is a plus.
• A strong point of view on culture, the internet, and what makes brands relevant in social spaces.
• Strong understanding of online community management, including social listening, crisis communication, and conflict resolution.
• Comfortable working in a fast-paced environment, balancing long-term strategy with real-time opportunities and changing priorities.

Base compensation range is $120,000 - $140,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, job-related qualifications/skills, and geographic location. The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/dental/vision insurance, matching 401(k), FSA and HSA accounts, paid time off, sick time, paid parental leave, paid medical leave, STD/LTD insurance benefits, and generous holiday calendar.