Senior Marketing Manager

About SynaccessSynaccess Networks is an industry leader in intelligent power management, specializing in the design, engineering, and manufacturing of Smart Power Distribution Units (PDUs) for more than 20 years. Our solutions enable remote power control, monitoring, and management across data centers, enterprise IT, telecom, retail, edge, and colocation environments with thousands of deployments worldwide. Headquartered in Scottsdale, Arizona, were known forpurpose-built reliability, competitive pricing, and faster lead times than traditional enterprise vendors.Our mission: Powering reliability for connected businesses everywhere.The roleSynaccess is scaling its national channel footprint, and were looking for a Senior Marketing Manager. You will own day-to-day marketing for a channel-first hardware company, reporting to the Global Head of Sales and working closely with the Head of Product. The priorities are clear: make partners want to sell us, make our products easy to find and quote, and create end-user demand our partners can fulfill. Your job is to execute against them well and to tell us what's working.You'll work closely with our Head of Product on differentiation, positioning, and messaging. He brings deep technical understanding of what sets our products apart; you bring the market perspective and the writing craft to turn that into clear, repeatable messaging that partners and their customers respond to. We want someone who brings a point of view to that work and backs it up with what they hear from partners and customers.This is the first dedicated marketing role at the company, so the scope is broad and you'll have real ownership. You won't be expected to do everything at once or entirely alone; we'll bring in outside help where it makes sense, and the function will grow with the business. Early on, expect to be hands-on and to prioritize hard.What you'll own1. Channel and partner marketingRun the partner communication cadence: newsletters, launch briefings, enablement kits, QBR contentBuild co-branded collateral and campaign kits partners will actually useDefine how partner leads should flow and what we measure, and report to leadership on whether the channel is working2. Positioning, messaging, and product marketingPartner with the Head of Product to develop and maintain our positioning, messaging hierarchy, partner pitch, and end-user pitch across both product tiersDevelop ideal customer and partner profiles and competitive positioningEnsure every asset we produce says the same thing in the same way3. Content, brand, and webOwn the editorial calendar: datasheets, comparison guides, case studies, application notes, sales enablement pieces, and SEO contentGrow our LinkedIn presence, both the company page and executive voices, with follower growth as a tracked goalAssess and improve how our website presents both product tiers to buyers and resellersOversee our current paid programs (Google Ads, content syndication) and recommend what to do with themPlan and support a small number of trade shows, partner events, and sales-floor sessions at large resellers alongside the sales teamWhat we're looking forMust have5+ years in B2B technology marketingChannel experience: you've worked with VARs and distributors and understand how a reseller rep decides what to quoteProduct marketing depth: you've taken a technical product and built the positioning and messaging framework, and can show how it changed sales conversationsStrong writer and editor who can make technical content clear without making it wrongNice to haveData center, IT infrastructure, or power hardware backgroundExperience/time as a solo marketing or a strong #2 at a small company where you owned outcomesExperience selecting, hiring, managing, and when necessary replacing outside vendors and agenciesHands-on paid digital experience, Google Ads in particularTrack record growing a B2B company's LinkedIn presenceCompensation & BenefitsBase salary of $125,000$150,000, depending on experience, plus an annual performance bonus targeted at 10% of base and tied to channel and partner marketing results. Benefits include: Comprehensive health and dental insurance 401(k) with company match Flexible PTO policy Remote-first work environment (Chicago metro preferred) The opportunity to shape national channel strategy at a growing, innovation-driven companyThis is a full-time, remote role based in Chicago, IL. 
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