Senior PM - Consumer AI

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Job Title Senior PM - Consumer AI

Location Remote

Time Zone Flexible / Aligned to HQ Time Zone

Role Overview We are hiring a Senior Product Manager to lead the AI-powered features of our consumer application. This role is for someone who has been deep in the consumer app space, understands what makes mobile experiences compelling at scale, and has the technical background to drive AI product decisions with real credibility.

You will define and deliver the AI product strategy for our B2C app - working at the intersection of user behaviour, machine learning, and mobile product craft. You think like an engineer, act like a product owner, and measure everything.

Key Responsibilities

• Define and own the AI product strategy for our consumer mobile application
• Translate complex AI and ML capabilities into intuitive, high-value consumer features
• Partner with ML engineers and data scientists to scope, prioritise, and ship AI-driven functionality
• Own the full App Store release cycle for AI features - from scoping through submission and post-launch analysis
• Use quantitative and qualitative data to drive product decisions and track success
• Write detailed product specs and technical requirements that engineering teams can act on immediately
• Drive alignment across engineering, design, marketing, and leadership on the AI product roadmap

Required Qualifications

• Experience in the Cosmetics / Beauty Industry is a big win!
• Proven track record as a Senior PM or above on consumer-facing mobile applications
• Direct experience shipping AI or ML-powered features in a B2C context
• Hands-on coding ability in Python or Java - you are comfortable reading code, writing scripts, and reasoning about technical implementations
• Solid understanding of the iOS App Store ecosystem - guidelines, release processes, and consumer app dynamics
• Strong analytical mindset with experience using data to validate decisions and measure outcomes
• Must have prior remote work experience and demonstrated ability to work autonomously in a distributed team

Preferred Qualifications

• Experience working at an early-stage company or within a new product vertical
• Familiarity with LLMs, recommendation systems, or personalisation engines in a consumer context
• Background with mobile A/B testing and experimentation platforms
• Experience managing cross-functional teams without direct authority

Tools & Technology

• Python / Java
• iOS ecosystem (App Store Connect, TestFlight)
• AI/ML tooling and APIs
• Analytics platforms (Amplitude, Mixpanel, or similar)
• Project management tools (Linear, Jira, or similar)
• Slack, Zoom, Google Workspace

Please Note It is crucial that you complete the application form in full. As part of the application process, you will be required to complete a short technical assessment. If your application is successful, you will receive an email confirming next steps. Applications that are not completed in full will not be considered for any open roles.

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