Consumer Bank Marketing Oversight Executive Director, Consumer Bank Marketing

Executive Director, Consumer Bank Marketing

Serve as the first line of defense leader owning operational oversight, governance, and compliance readiness across day-to-day marketing execution and the marketing tool ecosystem. Help strengthen the control environment through data-driven monitoring, disciplined procedures, and change governance, partnering closely with Compliance, Legal, Risk & Controls, Technology, and Internal Audit.

As an Executive Director within Consumer Bank Marketing, you will own the departmental operational oversight and governance, including the controls and compliance readiness agenda across day-to-day marketing execution and the marketing tool ecosystem. You will serve as the Marketing first line of defense leader—strengthening the control environment through data-driven monitoring, disciplined procedures, effective change governance, and strong partnership with Compliance, Legal, Risk and Controls, Technology, and Internal Audit

Job Responsibilities

• Build and sustain a scalable control framework across channels and campaigns; lead deep dives and targeted risk assessments across end-to-end workflows (intake → targeting → content → approvals → deployment → measurement); assess incidents, perform root cause analysis, and drive sustainable remediation; and ensure preventive and detective controls are appropriately designed and operating effectively.
• Partner with Compliance/Legal to support adherence to marketing and communications requirements (e.g., approvals governance, documentation/evidence, record retention, privacy/data use, complaints); own and maintain Marketing policies, procedures, standards, and playbooks embedded into execution.
• Coordinate audit, compliance reviews, and regulatory engagements for Marketing (walkthroughs, evidence gathering, responses); manage findings and action plans to closure with clear governance, escalation, and senior reporting.
• Establish control testing and monitoring routines; develop standardized control metrics and executive-ready reporting; leverage analytics tools (e.g., Tableau, Adtrax, or similar) to identify trends and drive process/control improvements.
• Provide governance for the marketing tool stack, including access/entitlements hygiene, cybersecurity and data-use alignment, SOPs, and operational monitoring; lead tool development and enhancement leveraging AI applications to strengthen controls, streamline workflows, and improve reporting/insights; and drive automation and continuous improvement in partnership with Technology and cross-functional stakeholders.
• Serve as a thought leader and hands-on partner advancing customer engagement and marketing transformation through data-driven insights, tools, and AI—while upholding strong risk and control standards and streamlining operational processes—to deliver more personalized customer experiences, improve the marketer experience, accelerate speed to market, and drive measurable business results.
• Oversee core operational routines tied to risk and control health (intake/triage, approvals governance, evidence capture, incident tracking, operational reporting); clarify ownership through RACIs, runbooks, and measurable performance standards.

Required qualifications, capabilities and skills

• 10+ years in financial services or related industry with experience in controls, audit, operational risk, compliance, governance, or operational excellence (marketing/digital/platform experience preferred), including proven capability to lead a high performing team across a broad range of diverse work responsibilities.
• Experience supporting marketing in a regulated environment (digital marketing, paid media, email, web/mobile, social, content publishing) and familiarity with key marketing risk areas (content governance, claims substantiation, customer communications controls, privacy/consent, data lineage, vendor/agency oversight, cybersecurity/identity controls).
• Strong knowledge of control frameworks, issue management, and change governance, with excellent stakeholder management and relationships and senior-level communication skills.
• Strong tech literacy with hands-on experience using marketing tools (e.g., Adobe and campaign management platforms, Tableau, Adtrax, Optima or similar) to oversee operational processes that support campaign management—including intake and workflow management, segmentation/targeting execution, approvals and evidence capture, deployment readiness, and performance reporting—using data to strengthen controls and drive process improvements.
• Demonstrated leader who embeds operational awareness and control excellence into everyday execution; builds trust through accountability and high standards; empathetic and collaborative; actively seeks feedback and drives continuous improvement. Change leader who helps align firmwide policy and standards into day-to-day operational processes to ensure compliance with policy balanced against unnecessary bureaucracy.
• Stronger marketing control environment with measurable improvement in control effectiveness, issue reduction, and audit readiness; timely closure of findings; clear, embedded policies/procedures and evidence standards across marketing workflows; data-driven reporting that supports rapid, informed decision-making; streamlined, well-governed marketing operations and tool stack enabling growth without compromising risk standards.
• Leads with a servant-leadership mindset —removing obstacles, coaching and empowering teams, and creating a culture of trust, accountability, and continuous improvement

Preferred qualifications, capabilities and skills

• Establishes a disciplined operating cadence for KPI reviews and delivers crisp, executive-ready performance narratives.
• Demonstrates proactive leadership—taking initiative, influencing stakeholders, and consistently driving outcomes.
• Thinks end-to-end and excels at managing multiple high-priority initiatives under tight deadlines.
• Thrives in fast-changing environments, adept at reprioritizing quickly and leading teams through ambiguity and change.
• Demonstrates a strong sense of urgency and end-to-end ownership, holding self and team accountable for measurable results
• Ability to translate complex concepts into clear, actionable guidance that accelerates change adoption

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.