Content Creator

Job Purpose Reporting directly to the Social Media Director, the Content Creator is responsible for developing high-quality, engaging content across various digital social media and additional digital platforms to enhance the visibility and impact of The Community Solution and its institutions. This role involves creating short-form videos, photography, written content, and social media posts to authentically represent campus life and institutional initiatives. Job Title Content Creator Department Marketing Job Responsibilities Content Creation & Production Capture and produce high-quality short-form video content optimized for platforms such as Instagram Reels, TikTok, and YouTube Shorts. Plan, shoot, and edit engaging photo and video content that aligns with brand messaging and storytelling goals. Write compelling captions, post copy, and storytelling elements that enhance visual content. Develop multimedia content that supports student recruitment, alumni engagement, institutional marketing campaigns, and brand storytelling. Social Media Strategy & Execution Work closely with the social media team to execute content strategies tailored for different platforms and target audiences. Ensure content is optimized for reach, engagement, and platform-specific best practices. Stay up to date on social media trends, emerging platforms, and content best practices, implementing innovative ideas that enhance audience engagement. Monitor audience interactions and adapt content strategies based on performance analytics. On-the-Ground & Real-Time Content Capture Actively attend and document key institutional events, student activities, faculty highlights, and campus culture moments to produce timely and relevant content. Build relationships with students, faculty, and staff to identify compelling storytelling opportunities. Maintain a consistent presence at assigned campuses or institutions to authentically represent their unique culture and student experience. Collaboration & Brand Alignment Work closely with designers, copywriters, and marketing leads to ensure brand consistency across all content. Coordinate with admissions teams and institutional stakeholders to align content with recruitment and engagement goals. Adhere to brand guidelines and tone of voice, ensuring all content reflects institutional values and messaging priorities. Performance Monitoring & Optimization Track content performance metrics, analyzing engagement trends to refine and improve future content strategies. Provide recommendations for content adjustments based on audience insights and social media analytics. Required Qualifications Bachelor’s degree in Communications, Marketing, Digital Media, or a related field. 3+ years of experience in content creation, digital marketing, or social media. Strong videography, photography, and video editing skills, with experience in tools like Adobe Premiere, Final Cut Pro, or CapCut. Knowledge of social media trends, platform algorithms, and best practices for audience engagement. Ability to work independently and capture real-time, on-location content. Strong writing skills, with the ability to craft compelling captions and social post copy. Experience using social media management and analytics tools to track performance and optimize content strategies. Passion for higher education marketing and student engagement. Compensation & Benefits This opportunity is budgeted at $26.67 - $28.21 base compensation. Additional compensation factors may impact total compensation. For benefits and additional rewards, including generous paid time‑off, medical and dental insurance coverage, life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts, and tuition reimbursement, please visit: The Community Solution is an Equal Opportunity Employer. #J-18808-Ljbffr