Product Manager

We are a regenerative health company focused on providing innovative solutions that encourage the body to heal naturally. Our mission is to raise the standard of caring. Since our founding, we have experienced explosive growth and are actively developing new technologies to innovate, improve customer experience, and expand our market share within the wound management space. We are seeking individuals who are passionate about making a difference in the work they do and will help support our mission. Reports To: Director of Product Management Job Overview We are seeking a strategically minded and commercially driven Product Manager to join our team. This is a hybrid upstream and downstream role; we are looking for someone equally comfortable uncovering unmet market needs as they are activating a product launch campaign. You will shape what we build and how we sell it, making this a uniquely high-impact position within our organization. You will be critical in translating deep customer and market insights into product strategy, while simultaneously developing product value propositions to enable promotional programs driving brand awareness and commercial performance across our evolving portfolio. Prior experience in wound care is strongly preferred. Essential Functions Upstream Marketing Responsibilities Market Intelligence and Insights Generation: Design and execute primary and secondary research initiatives to uncover customer pain points, unmet clinical needs, and emerging market trends. Synthesize findings into actionable strategic direction. Voice of Customer (VOC): Engage directly with healthcare professionals, KOLs, and other stakeholders to develop a nuanced understanding of clinical workflows, patient outcomes, and purchasing behavior. Product Strategy Development: Partner with R&D, clinical, and senior leadership to translate market insights into product roadmap recommendations, positioning frameworks, and portfolio priorities throughout the product lifecycle. Competitive Intelligence: Conduct ongoing competitive analysis to monitor the landscape, assess competitive threats, and identify white space opportunities that inform both product development and go-to-market strategy. KOL Development: Identify, cultivate, and maintain relationships with Key Opinion Leaders to build scientific credibility, support evidence generation, and expand market reach. Cross-functional Collaboration: Work closely with clinical, regulatory, and R&D teams to support clinical study design, case study development, and identification of unmet needs in target markets. Downstream Marketing Responsibilities Marketing Program Execution: Lead the development and execution of integrated marketing campaigns and promotional programs in collaboration with senior leadership, ensuring alignment with brand strategy and commercial objectives. Sales Enablement: Collaborate with sales leadership to develop marketing briefs, field tools, and training materials that equip the sales team to effectively position and sell our products. Business Partner Engagement: Maintain regular communication with commercial partners to evaluate market segment performance, surface field challenges, and align marketing response to evolving sales dynamics. Customer Relationship Development: Build and sustain meaningful relationships with healthcare professionals to foster peer-to-peer educational opportunities and drive product adoption. Travel Requirements Travel up to 25% of the time to participate in trade shows, product development meetings, strategy sessions, and vendor meetings as needed. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Other duties may be assigned. Qualifications Education Minimum Bachelor's degree in Marketing, Business, Engineering, or a related field Experience & Skills Minimum of 5 years of experience in a product manager role/relevant marketing role within the tissue, biologics, or medical device industry, preferably in wound care. Strong written and verbal communication skills. Stellar organizational and time management skills, with the ability to prioritize tasks and meet deadlines. Ability to influence stakeholders to drive product success. Creative thinking and problem-solving abilities.Ability to work independently and collaboratively in a fast-paced environment. Ability to collaborate effectively across cross-functional teams. #J-18808-Ljbffr