Digital Communications Strategist

Manage digital advertising campaigns across departments. Basic Function Tell SeaTac’s Story Across Platforms, Audiences, and Moments SeaTac is a city in motion: the most diverse community in Washington State, home to a global airport, and a growing network of community partners, programs, and projects. Every day, the City launches new initiatives, supports local businesses, and creates opportunities for people who call SeaTac home. Telling that story well means showing up in the right ways, on the right channels, for a community that communicates in many languages and many styles. Digital Communications Strategist is a hands‑on storyteller who thrives on range. One day you might be planning and launching a social media campaign; another day you’re drafting a press release, editing a short video, or capturing photos at a community event. You help connect residents and businesses to City services, programs, and decisions by choosing the right tools for the moment whether that’s a post, an email, a blog, a flyer, or a short‑form video. This role directly reflects the City of SeaTac’s values: Accountability — You ensure information is accurate, timely, and accessible. Collaboration — You work across departments to source stories and shape messaging. Trustworthiness — You communicate with clarity, consistency, and transparency. Social Responsibility — You create content that reaches and respects diverse audiences. Emotional Intelligence — You adapt tone, format, and approach to meet people where they are. If you are a self‑starter who can see what a situation needs and deliver it creatively, quickly, and with care for SeaTac’s diverse audiences this role is ideal for you. Representative Duties Social Media Strategy & Engagement Develop, coordinate, and administer City social media accounts. Create content calendars, draft posts, respond to comments, and monitor trends. Track analytics and engagement to evaluate effectiveness and recommend improvements. Maintain awareness of digital usage trends to keep content relevant and engaging. Digital Content Creation & Storytelling Work across departments to gather program and project information. Write, edit, proofread, and produce content for newsletters, websites, social media, and printed materials. Draft press releases, talking points, and Citywide publications. Capture photos and short‑form video for events, publications, and digital channels. Web & Multimedia Strategy Support ongoing improvements to the City’s online platforms. Evaluate web content using strategic frameworks and usability principles. Monitor user feedback and track analytics for web and social media. Manage digital advertising campaigns across departments. Communications Leadership & Support Advise City leadership on creative strategies for social media, video, and printed materials. Provide operational support to interdepartmental communication teams. Support emergency communications during EOC activations or other urgent situations. Oversee social media archiving and retrieval for public disclosure requests. Professionalism & Values Alignment Exercise discretion and judgment when handling sensitive information. Communicate effectively with diverse audiences. Demonstrate initiative, creativity, and adaptability in a fast‑moving environment. Uphold the City’s mission, vision, and values in all communications. Required Education And Experience Bachelor’s degree in Communications, Journalism, Digital Media, Marketing, Public Relations, Visual Communications, or a related field. Minimum three (3) years of experience in communications, public/media relations, marketing, or related fields. OR An equivalent combination of education, training, and experience. Licenses And Other Requirements Satisfactory three‑year driving abstract Ability to support emergency communications during EOC activations FEMA Basic PIO certification - nice to have, not required; training available post‑hire Benefits The City of SeaTac offers a competitive compensation and benefits package to all eligible employees. These benefits include the following: Medical Benefits/Life Insurance Regence Medical Insurance: choice of a copay or High Deductible Plan with option of a Health Savings Account Kaiser Permanente with a Deductible Choice of Delta Dental of Washington or Willamette Dental Group for Employer Paid Dental Plans VSP is Employer Paid Vision Plan Employer Paid Basic Life Insurance and Accidental Death and Dismemberment Insurance with the Hartford Insurance Company Employer Paid Long Term Disability with Standard Insurance Employee Assistance Program with Compsych Retirement Employees are enrolled in the State of Washington Department of Retirement Systems Plan (PERS); employee and employer contribute to the plan. Social Security Replacement The City contributes 5.058% to the 401a Social Security Replacement Plan with MissionSquare 401a. Employee contributes 6.2%. Deferred Compensation Employees have the option of contributing to an MissionSquare 457 plan. Paid Leave Accrue 8 hours of sick leave per month Accrue 8 hours of vacation leave per month 11 paid holidays; 2 floating holidays per year Management leave for exempt personnel Tuition Reimbursement: employees are eligible to participate after completion of their probationary period. Wellness Program: Fun and engaging wellness activities to encourage a healthy work place. Commuter Trip Reduction Program: The City provides incentives to reduce single occupancy vehicle commute, and provides a monthly pass up to $100 to cover transit needs. #J-18808-Ljbffr City of SeaTac