Marketing Manager

Marketing Manager

At Alpine, our marketing team plays a critical role in driving growth, strengthening brand awareness, and creating meaningful customer engagement. As Marketing Manager, you will lead strategic B2B marketing initiatives that support business objectives, increase market share, and position Alpine as a trusted industry leader. This role provides the opportunity to influence company success through innovative marketing programs, product launches, customer communications, and industry events.

Develop and execute B2B marketing strategies that drive brand awareness, customer engagement, and revenue growth.

Use customer segmentation, market insights, and competitive intelligence to create effective marketing plans.

Lead integrated marketing campaigns across multiple channels, including email, digital marketing, social media, advertising, video, direct mail, webinars, public relations, and trade shows.

Oversee Alpine's website content strategy, ensuring content is current, relevant, and optimized for search visibility.

Manage the planning and execution of major industry trade shows, including budgeting, logistics, messaging, vendor coordination, lead generation, and post-event analysis.

Partner with sales, product management, engineering, customer service, training, and other teams to develop and execute go-to-market strategies.

Support new product launches through marketing communications, collateral development, customer messaging, software release communications, and thought leadership content.

Develop compelling value propositions and customer-focused marketing materials that highlight the benefits of Alpine's products and services.

Manage the marketing budget, monitor expenditures, and ensure resources are aligned with business priorities.

Lead and develop a small marketing team while effectively managing external creative agencies and marketing partners.

Oversee the Technical Learning Specialist function, supporting the Learning Management System (LMS) through customer training content development, training website management, and related learning initiatives.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum of 5 years of progressive B2B marketing and marketing management experience.

Experience within the construction industry is a plus.

Previous people leadership or management experience preferred, with a demonstrated ability to influence and drive results.

Proven success developing and executing integrated marketing communications programs.

Strong business acumen with the ability to analyze data, measure marketing effectiveness, and report on ROI.

Experience managing external agencies and leading cross-functional projects.

Strong budgeting, planning, and project management skills.

Exceptional written, verbal, and presentation communication skills.

Advanced proficiency in Microsoft PowerPoint and Word.

Ability to travel up to 20% throughout North America.

Opportunity to shape and grow a respected industry brand.

High-impact role with visibility across the organization.

Collaborative work environment with cross-functional leadership exposure.

Opportunity to lead strategic initiatives, product launches, and major industry events.

Professional growth and leadership development opportunities.

Comprehensive benefits package and competitive compensation.

This compensation range is provided as a reasonable estimate of the current salary range for this role. Compensation depends on relevant experience and/or education, specific skills, market level, other job-related factors, geographic location, and other factors as applicable by law. In addition, our benefits include paid vacation, sick time, holiday pay, 401(k) match with additional company contribution, and parental leave.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.