Ads & SEO Manager (AL)

Summary

Join our digital marketing agency as an Ads & SEO Manager to oversee paid advertising campaigns and organic search performance for multiple clients. This role requires full ownership of campaigns and SEO strategy, managing them independently while collaborating with our marketing team to achieve measurable ROI and search visibility gains. The position is remote with flexible hours and potential for full-time growth.

Deliverables

Campaign Management

• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
• Take full ownership of campaign performance and results from strategy through execution
• Manage multiple client ad accounts simultaneously with varying budgets and objectives
• Conduct keyword research, audience targeting, and competitive analysis
• Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
• Implement unit testing methodologies to validate campaign components before launch
• Monitor campaign performance daily and make data-driven optimizations
• Manage ad budgets efficiently to maximize ROI for clients

SEO & SERP Management

• Own on-page, technical, and off-page SEO strategy for multiple client websites
• Conduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevant
• Monitor SERP rankings, visibility, and share-of-voice across target keywords, and track fluctuations tied to algorithm updates
• Perform technical SEO audits (site speed, crawlability, indexation, schema markup, mobile usability, Core Web Vitals) and coordinate fixes with dev/design teams
• Optimize on-page elements (title tags, meta descriptions, headers, internal linking, content structure) to improve rankings and CTR
• Analyze competitor SERP positioning and identify content gaps and link-building opportunities
• Develop and guide content briefs that support target keyword rankings, coordinating with content and design teams
• Track local SEO performance (Google Business Profile, citations, reviews) for local service clients
• Monitor and report on organic traffic, rankings, impressions, and CTR trends alongside paid metrics for a unified acquisition view
• Stay current on Google algorithm updates, search engine guidelines, and evolving SERP features (featured snippets, AI Overviews, local packs, etc.)

Media Creation & Strategy

• Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
• Proactively research and recommend new media opportunities and platforms to expand client reach
• Lead discussions with clients and team about emerging advertising and search channels and innovative campaign approaches
• Develop advertising and SEO strategies aligned with client business goals
• Stay current on platform updates, best practices, and industry trends
• Identify opportunities for campaign expansion and improvement across both paid and organic channels
• Recommend budget adjustments based on performance data
• Collaborate with content and design teams on ad creative and SEO content needs

Reporting & Communication

• Create clear, actionable monthly performance reports for clients covering both paid and organic search performance
• Provide strategic recommendations based on campaign and SEO data and market insights
• Communicate campaign and SERP performance, insights, and recommendations to account managers
• Participate in client calls when needed to discuss strategy and results
• Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility
• Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration

Required Qualifications

• 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
• 2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
• Proven track record of managing $10K+ monthly ad budgets
• Demonstrated experience improving organic search rankings and visibility for multiple websites
• Demonstrated experience with A/B testing methodologies and statistical significance analysis
• Experience assisting with or directing media creation for digital campaigns
• Experience working in an agency environment managing multiple client accounts
• Google Ads certification (required)
• Meta Blueprint certification (preferred)
• Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, Google Search Console
• Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar for keyword research, rank tracking, and audits
• Ability to take full ownership of accounts with minimal supervision
• Excellent written and verbal communication skills
• Self-motivated and able to work independently
• Experience with reporting tools (Google Data Studio, Looker Studio, or similar)

Nice-to-Have Skills

• LinkedIn Ads experience
• Microsoft Ads (Bing) experience
• Experience with landing page optimization and CRO
• Experience with unit testing frameworks for digital marketing campaigns
• Basic design skills (Canva, Adobe Creative Suite basics)
• Familiarity with CRM systems (particularly lead tracking and attribution)
• E-commerce advertising and SEO experience (Shopify, WooCommerce)
• Local service business advertising and local SEO experience
• Experience with link-building outreach and digital PR
• Familiarity with structured data / schema markup implementation
• Experience with JIRA or project management tools

What We're Looking For

Someone who can hit the ground running, take full ownership of client advertising campaigns and SEO strategy, and free up our team to focus on strategic growth initiatives. You should be comfortable working independently across both paid and organic search channels while keeping stakeholders informed of progress and results. We need someone who thinks like an owner - proactively identifying opportunities across paid and organic search, recommending new approaches, and driving results without constant oversight.