Data Analytics Manager

Manager, Data & Analytics — Apple Retail Online Cupertino, California, United States Corporate Functions Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Retail Online Analytics team is responsible for providing insights, analytical solutions, and intelligent systems to Commercial Management, Commercial Marketing, Digital Merchandising, Online Product Management, Retail Contact Center, as well as Finance and other partner teams. The Manager of Online Data & Analytics leads a multidisciplinary center of excellence within Apple Retail Online, spanning Advanced Analytics, Machine Learning Engineering, Data Engineering, and AI‑powered Decision Support. Reporting to the Global head of Retail Online Analytics, this role drives the strategy, architecture, and delivery of data‑driven insights, scalable ML systems, and intelligent applications that directly improve customer experience and business outcomes for the Apple Store Online organization. Description We are seeking an experienced senior professional to lead a multidisciplinary team and build a center of excellence for online analytics, data engineering, machine learning, and AI‑driven decision support. The team encompasses advanced analytics, ML engineering, and data architecture & engineering functions. This team is tasked with the development of analytics and ML solutions, scalable data infrastructure with modern CI/CD practices, AI‑powered decision support applications, and reusable analytics libraries for performance measurement and activation of insights to improve customer experience and make a direct impact on business outcomes. This individual is highly proficient with advanced time series analysis, e‑commerce analytics, machine learning systems, data architecture & engineering, emerging AI technologies, and ML Ops. They excel at turning data discoveries into analytical insights and intelligent applications that drive business and customer outcomes. The role requires a mix of high‑level leadership, technical vision across the data and ML stack, and deep experience advising the activities of a highly applied and results‑focused team. You are skilled analytically and have a deep understanding of the businesses you support. You will be a thought partner to your business partners, understand their goals and objectives, and leverage your analytical skills, ML capabilities, and AI tools to surface meaningful insights and build systems that scale decision‑making. We seek someone with a strong business demeanor and outstanding technical skills, who possesses the ability to condense sophisticated analysis, ML model outputs, and AI system capabilities into clear and concise takeaways for business leaders. Responsibilities Lead a Multidisciplinary Team — Manage and develop a team of Data Scientists, Machine Learning Engineers, and Data Engineers across advanced analytics, ML engineering, and data architecture functions. Manage Center of Excellence — Establish scalable data infrastructure, reusable analytics assets, and modern data pipelines to deliver business insights at scale across the organization. Drive Advanced Analytics — Deliver solutions for performance measurement, customer insights, media planning, attribution, forecasting, base & incremental analysis, market basket analysis, and purchase probability modeling. Own Marketing Mix Modeling — Develop and maintain marketing mix models to analyze and simulate the incremental impact of digital and offline marketing channels, including during product launches and promotions. Lead ML Model Lifecycle — Oversee end‑to‑end model development, deployment, validation, monitoring, and retraining strategies to ensure production‑grade ML performance. Set Data Engineering Direction — Define technical direction for pipeline architecture, data modeling, orchestration, and CI/CD practices ensuring reliable, testable, and version‑controlled data workflows. Deploy AI Decision Support Systems — Conceptualize and deploy AI‑powered tools including agentic workflows, RAG applications, and intelligent automation to help business partners access insights and act efficiently. Translate AI/ML into Business Value — Drive adoption of applied AI and ML into business processes — including LLM‑based agents, recommendation systems, and propensity models — delivering measurable outcomes. Advise Business Partners — Act as a thought partner to Digital Marketing, eCommerce, Merchandising, and Finance stakeholders; translate their goals into analytical and ML‑driven solutions. Communicate Insights Clearly — Synthesize complex analysis, ML model outputs, and AI system capabilities into clear, concise takeaways for business leaders and decision makers. Lead Cross‑Functionally — Initiate and lead cross‑functional and cross‑organizational projects, building strong relationships with partners and influencing decision makers at all levels. Minimum Qualifications Advanced degree in a quantitative field such as Statistics, Computer Science, Applied Social Sciences, Engineering, or Mathematics. 10+ years of experience in Marketing Science, Advanced Analytics, or Data Science. 5+ years of experience with big data computing, machine learning techniques, and data engineering at scale. 5+ years of people management experience leading cross‑functional technical teams. Experience with ML model productionalization and modern data engineering practices including CI/CD, orchestration, and data quality monitoring. Proficiency with big data and ML frameworks such as Spark, Hadoop, Scikit‑learn, XGBoost, or PyTorch. Expert‑level knowledge of applied regression techniques including Linear, Logistic, Mixed Models, Distributed Lags, Time Series, GLM, and Simultaneous Equations. Proven track record of leading virtual/distributed teams and influencing without direct authority. Strong verbal and written communication skills with the ability to present to senior business leaders. Experience supporting eCommerce and Digital Marketing partners. Preferred Qualifications Familiarity with AI/ML application development including agentic systems, NLP, or Generative AI technologies. Experience deploying LLM‑based agents, RAG pipelines, or other AI‑powered decision support systems in a production environment. Deep expertise in marketing mix modeling and media attribution across digital and offline channels. Experience with advanced analytic solutions for customer insights and media planning (attribution, forecasting, market basket analysis, purchase probability). Strong command of data engineering principles including ETL/ELT design patterns, data quality frameworks, infrastructure‑as‑code, and automated testing. Demonstrated ability to measure interaction effects of marketing channels across product launches, promotions, and business‑as‑usual periods. Experience with supervised, unsupervised, and reinforcement learning techniques applied to real business problems. Consistent track record of initiating cross‑organizational projects and building influence with executive stakeholders. Outstanding problem‑solving skills with strong attention to detail and creative resourcefulness. At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $212,600 and $319,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace. Learn about reasonable accommodations for job applicants. Apple accepts applications to this posting on an ongoing basis. #J-18808-Ljbffr