Senior Manager, DIgital Media

Job Title: Senior Manager, Digital Media

Department: Marketing

Manager: SVP, Marketing

Salary: $120,000-$130,000

Who We Are

Haus Labs is next-gen, skincare-infused makeup redefining its category through innovation. Founded by Lady Gaga, we're pushing the boundaries of clean formulation, high-performance, and inclusivity in ways no other brand has before. Haus Labs exists because we believe everyone deserves beautifully effective makeup that is actually good for your skin. Our award-winning products blend science with emotion to create beauty for every lifestyle.

Overview

As we continue to grow across retail, digital, and global markets, we are seeking a highly skilled and strategic Senior Manager, Digital Media to drive full-funnel media planning, execution, and optimization across all platforms and channels.This role will oversee all aspects of media strategy - spanning digital, social, CTV, programmatic, OOH, and retailer media networks - ensuring media investments deliver strong brand awareness, efficient performance, and measurable business impact. The Senior Manager, Digital Media will serve as the primary liaison to our media agency partners, cross-functional teams, and internal leadership, ensuring that media is seamlessly integrated into every Haus Labs launch, campaign, and retail initiative.The ideal candidate is analytical, creative, and deeply fluent in the evolving digital and retail media landscape, with experience in prestige beauty or fast-paced consumer brands.

What You'll Do

The Senior Manager, Digital Media will fill a critical need in building synergy and media effectiveness across full-funnel media - inclusive of brand-led upper-funnel, mid-funnel and retailer media. This senior manager will lead media strategy, planning, execution, and analytics across brand, retail, and digital channels. This leader will play a pivotal role in scaling our media investment, improving efficiency, elevating brand visibility, and supporting Haus Labs' product launches and omnichannel growth strategy.

Media Strategy & Planning

• Develop and execute full-funnel media strategies across brand, digital, social, CTV, programmatic, OOH, and emerging media channels.
• Drive channel mix, audience strategy, investment allocation, and pacing aligned to product launches, brand campaigns, and business priorities.
• Integrate media planning with product marketing, creative, social, influencer, and retail initiatives to ensure cohesive omnichannel execution.
• Build comprehensive media agency briefs in partnership with cross-functional teams and external agencies.
• Develop clear, strategic, insight-driven media briefs for agency partners, ensuring alignment on campaign objectives, target audiences, messaging, KPIs, budgets, and timelines.
• Translate brand goals, launch strategies, and creative concepts into comprehensive media briefs that guide agency planning and buying.
• Lead cross-functional kickoff meetings with agencies to ensure full alignment on campaign strategy, creative deliverables, and platform needs.
• Review and approve agency plans, ensuring recommendations align with brand strategy, performance expectations, and budget parameters.
• Provide timely feedback on agency recommendations, creative needs, optimizations, and reporting.

Campaign Execution & Optimization

• Partner with media agency to monitor campaign performance in real time and implement optimizations to improve efficiency, reach, engagement, and ROAS.
• Provide visibility into campaign results and insights through weekly/monthly reporting and post-campaign wrap-ups.
• Partner with Influencer team to identify creators appropriate for paid media, develop briefs for creators and ensure creative assets adhere to media best practices by platform
• Ensure creative assets are optimized for each channel and reflect platform best practices.
• Monitor competitive media and share learnings and learnings to inform asset development and messaging

Retail Media (Sephora + Key Retail Partners)

• Lead media strategy and planning for retailer media networks (e.g., Sephora Media Network) with retail partners directly, ensuring alignment with brand priorities, product launches and trade investment plans.
• Partner with Channel Marketing and Sales teams to support velocity-driving retail programs.
• Coordinate retail media flighting with brand media campaigns to maximize impact.

Agency & Vendor Management

• Serve as the primary point of contact for external media agency partners, ensuring excellence in planning, buying, tagging, and reporting.
• Hold agencies accountable for performance KPIs, budget pacing, and optimization plans.
• Support vendor evaluation and new platform testing.

Cross-Functional Collaboration

• Partner with Product Marketing, Influencer, Social, Creative, E-commerce, and Retail teams to ensure alignment on messaging, timing, goals, and creative needs.
• Provide media guidance during launch planning, campaign concepting, and creative development.
• Ensure media and consumer insights influence broader marketing and business decisions.

What We Are Looking For

• 5-7+ years of media planning, buying, and management experience within beauty, luxury, fashion, or CPG, with beauty experience preferred.
• Strong expertise across digital media channels, including social, programmatic, display, video/CTV, and emerging platforms.
• Experience with retail media networks and omnichannel media planning is highly preferred.
• Demonstrated ability to manage agencies, media vendors, and cross-functional partnerships.
• Strong creative sensibility with the ability to identify high-impact assets that are visually compelling, on-brand, and optimized for each media platform.
• Strong analytical skills, with the ability to interpret data and develop insights-driven recommendations.
• Exceptional project management skills, with the ability to juggle multiple launches and timelines in a fast-paced environment.
• Excellent communication and presentation skills, with experience presenting to senior leaders.

What We Expect

• Strong communication skills and enthusiasm for collaboration.
• Self-starter with a proactive, entrepreneurial spirit.
• Ability to thrive in a fast-paced, agile, and evolving environment.
• Team player who approaches challenges with curiosity and positivity.
• Openness to feedback with impeccable attention to detail.

What We Offer

• Equity
• Cell phone stipend
• Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents
• Comprehensive medical, dental, and vision coverage
• Flexible Time-Off Policies
• 401(k)
• Life Insurance
• FunHaus Event

Everyone is welcome at Haus Labs

"Baby, you were born this way." Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.