Product Marketing Lead

Product Marketing @Clay

Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

• Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
• Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
• All employees can work for free with world-class coaches who specialize in creativity, management, and more.
• Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
• Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

What We Value in This Role

• Excellence in craft - We're looking for someone who has truly mastered the craft of product marketing. You've done this before at a high level and can bring pattern recognition to Clay while adapting to our context.
• First-principles thinking - PMMs at Clay solve business problems, not serve specific teams. You question assumptions, identify the highest-leverage opportunities, and strike a balance between moving fast and grounding your actions in deep market and customer insight.
• High agency - You don't wait for permission or perfect information. You identify what needs to happen, figure out how to make it happen, and drive it to completion. Blockers are problems to solve, not reasons to stop.
• Flexibility - Clay is growing fast in a dynamic market. You'll move fluidly between strategic work (market analysis, positioning) and tactical execution (spinning up a quick asset for a strategic prospect conversation). You're energized by variety, and you don't need a perfectly scoped role to do great work.

What You'll Do

Positioning & Messaging

• Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
• Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
• Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals

Sales Enablement & Revenue Impact

• Create training programs and sales assets that help reps have better conversations and close more deals
• Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
• Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process

Product Partnership

• Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
• Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
• Develop pricing and packaging recommendations based on value drivers and competitive dynamics

Growth & Vertical Expansion

• Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks
• Partner with GTM Engineering and Growth teams to translate positioning into automated campaigns and optimize acquisition funnels
• Build feedback loops between market experimentation and product positioning to refine our approach based on performance data

What You'll Bring

• 5-8+ years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
• 4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
• Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Experience working across sales-led and product-led growth motions
• Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
• Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props