General Manager (RV Resort)

Job Description

Job Description

General Manager - RV Resort

Location: Indio, CA

Job Type : Full-Time

About Us:

At  WGP Property Management , a Three Pillar Company, we’re passionate about creating communities people are proud to call home. From great manufactured housing neighborhoods to welcoming RV parks and apartment communities, we make sure every resident feels valued and cared for.

Headquartered in Spring, Texas, we proudly manage 80 communities across 18 states, representing more than 7,400 homes — and growing!

At WGP Property Management, we live by our  VALUES:   Take action. Be thoughtful and thorough. Obligation to speak up. Strive to be better. One team. These values shape how we work, lead, and collaborate, driving our decisions, teamwork, and commitment to excellence. Our  MISSION  is clear and meaningful: To provide safe, reliable housing for our residents and safe, reliable returns for our investors . Guided by this mission and our core values, we work together to create communities where people feel at home and proud to belong.

Position Overview:

WGP is seeking a strategic, analytical, and results-driven General Manager to maximize revenue performance across one or more RV resort communities. This role is responsible for driving occupancy, optimizing pricing, and increasing net operating income (NOI) through data-driven decision-making, market analysis, and continuous performance evaluation.

The General Manager will analyze historical performance, current demand trends, and competitor pricing to identify opportunities for revenue growth. Acting as a key strategic partner to operations and marketing, this role balances pricing strategy, forecasting, and portfolio optimization to ensure all revenue streams are performing at their highest potential.

This position is ideal for someone who thrives on analytics, understands revenue management principles, and can translate data insights into actionable pricing and leasing strategies.

Key Responsibilities:

As General Manager, your responsibilities will include (but are not limited to):

Revenue Strategy & Performance Optimization

• Own and optimize all revenue streams, including daily, weekly, and monthly site rentals, RV storage, and ancillary income sources.
• Analyze historical and current performance data to identify trends, risks, and opportunities for revenue growth.
• Develop and execute pricing strategies that maximize occupancy, yield, and overall profitability.
• Monitor revenue KPIs such as occupancy, ADR, RevPAR, lease-up velocity, and vacancy loss.
• Provide clear, data-driven recommendations to improve NOI and long-term portfolio performance.

Forecasting & Data Analysis

• Build and maintain revenue forecasts using historical data, booking pace, and market insights.
• Analyze past performance to evaluate the effectiveness of pricing strategies, promotions, and marketing campaigns.
• Identify underperforming assets or revenue gaps and propose corrective strategies.
• Prepare regular revenue reports and dashboards to communicate insights and performance trends to leadership

Portfolio Optimization

• Ensure that community oversight is functioning effectively; the key opportunity lies in  driving occupancy, optimizing pricing, and increasing yield across the portfolio.
• Conduct  market analyses and competitive rate reviews to ensure pricing aligns with current demand.
• Implement  dynamic rent and incentive strategies to accelerate lease-ups and reduce vacancies.
• Partner with the  marketing team to maximize lead-to-lease conversion and ensure all available units are monetized efficiently.
• Track and analyze revenue performance to provide data-driven recommendations that minimize vacancy loss and increase NOI.
• Serve as a  strategic driver of revenue performance , using analytics and pricing strategy to elevate occupancy and overall portfolio results.

Cross-Functional Collaboration

• Partner closely with Operations and Property Management to align pricing strategies with on-site execution.
• Collaborate with Marketing to improve lead-to-lease conversion and ensure promotions support revenue goals.
• Support Fair Housing–compliant pricing and application processes.
• Provide guidance and training to on-site teams related to pricing, promotions, and revenue goals.

What We’re Looking For:

Success in this role comes down to five key mindsets:

1. Own the Job – Take initiative, stay accountable, and follow through.

2. Be Humble – No task is too small or beneath you; lead by example.

3. Think and Act Like a Business Owner – Protect revenue, control costs, and make smart decisions.

4. Serve Your Customers – Treat residents with respect and care while enforcing rules fairly.

5. Show Pride Through Appearance – Keep your community clean, orderly, and welcoming at all times.

Your performance will be evaluated on how well you demonstrate these mindsets in your daily work.

Qualifications:

• Experience in revenue management, pricing strategy, hospitality analytics, or property management preferred 
• Strong analytical skills with the ability to interpret financial and operational data
• Experience conducting competitor pricing and market analysis
• Proficiency with spreadsheets, reporting tools, and property management systems
• Strong leadership, communication, and interpersonal skills
• Ability to solve problems independently and manage multiple priorities
• Familiarity with budgeting, financial oversight, and basic maintenance practices
• Understanding of Fair Housing laws and general property regulations (training available)
• Comfortable using computer systems and learning new platforms (Rent Manager a plus)
• Self-motivated, detail-oriented, and proactive with a strong work ethic
• Commitment to professionalism, integrity, and creating a great guest experience

Requirements:

• Experience in RV park, campground, or hospitality property management preferred
• Ability to use company-provided computers, property management software (Rent Manager or similar system), and related technology tools
• Valid driver’s license with a clean driving record and ability to safely operate a vehicle
• Reliable personal transportation with the ability to respond quickly to community needs or emergencies
• Comfortable working flexible hours, including weekends and holidays as required
• Physically able to walk the property daily, read utility meters, and work outdoors in various weather conditions
• Capable of performing light maintenance and upkeep tasks such as cleaning, painting, or basic repairs when needed
• Willingness to complete random drug testing as required, in compliance with all applicable Local, State, and Federal regulations
• Employment is contingent upon the successful completion of any lawfully permitted background check conducted after a conditional job offer, consistent with Local, State, Federal, and other applicable laws
• Must meet company standards for reliability and trust appropriate for a position of responsibility within a residential community

WGP Property Management is proud to be an  Equal Opportunity Employer . We do not discriminate based on age, color, sex, disability, national origin, race, religion, veteran status, or any other protected characteristic, and we fully comply with all Local, State, and Federal employment laws, including “ban the box” and fair hiring requirements.

Benefits:

At WGP Property Management, we believe in taking care of our team just as we care for our communities. When you join us, you’ll enjoy:

• Position is eligible for a performance based bonus
• A positive, team-oriented work environment that reflects our Company Values
• Opportunities for career growth and advancement within the organization
• Paid holidays, paid time off (PTO), and paid sick leave to support work-life balance
• Health insurance options, including basic medical, dental, vision
• Voluntary benefits available, including  life insurance, Short-Term Disability (STD), Long-Term Disability (LTD), Legal Care Plan, Flexible Spending Account (FSA)
• 401(k) plan with company match to help you plan for the future