Physician Liaison

Colorado Retina Associates is looking for a Physician Liaison! Colorado Retina Associates is the premier retina practice of the Rocky Mountain region. Come join a team that strives to provide advanced care and cutting-edge therapies for our patients. Just as we aim to have top notch patient care we aim to take great care of our team members by providing competitive salary & benefits, continuing education and advancement programs, opportunity to work with the top-ranked retina specialists in the US and state-of-the-art equipment and retina treatment methods. Job Type: Hybrid Position Summary: The Physician Liaison plays a critical role in driving growth at Colorado Retina Associates by cultivating and expanding a broad, community-based referral network across the Denver Metro area. As a practice that is 90% referral-driven with no single dominant source, success in this role depends on the ability to build, maintain, and scale relationships across hundreds of referring offices and providers. This is a highly field-based position responsible for consistent, high-frequency outreach to optometrists, ophthalmologists, and related specialties. The ideal candidate is relationship-oriented, self-directed, and thrives in a high-volume, decentralized referral environment, with a strong focus on measurable activity, results and alignment with physician and operational leadership. Job Duties: Referral Network Development & Growth (50%) Build and manage relationships across a large referral base (1,000+ providers and offices) Develop and execute territory-specific outreach plans to increase referral volume across multiple channels Identify and activate new referral opportunities among optometrists, ophthalmologists, and related specialties Drive consistent pipeline growth through high-volume, in-person provider engagement Introduce new physicians and services to the referring community Relationship Management & Engagement (30%) Serve as the primary external representative of Colorado Retina Associates to referring providers and office staff Maintain a high cadence of touchpoints (in-person visits, meals, calls, email) across a wide network Strengthen relationships with existing referral partners while re-engaging inactive or declining sources Position CRA as a trusted, responsive, and clinically excellent partner in retinal care Outreach Strategy, Reporting & Market Intelligence (10%) Track and report outreach activity, referral trends, and conversion metrics using CRM tools Analyze data to identify growth opportunities, referral leakage, and underserved areas Provide real-time market feedback including competitor activity and provider sentiment Brand Building & Cross-Functional Collaboration (5%) Partner with marketing, clinical leadership, and operations to align outreach with organizational goals Support development of targeted messaging and materials for referring providers Represent CRA at industry and community events to enhance visibility and reputation Events & Education (5%) Plan and execute continuing education (CE/CME) events for referring providers Coordinate sponsored educational dinners and programs with industry partners Organize physician meet-and-greets, community events, and practice-hosted educational sessions Manage event logistics including vendor coordination, promotion, and follow-up Represent CRA at industry and community events and conferences, to enhance visibility and reputation Day-to-Day Activities Conduct daily in-person visits across assigned territory (local travel required) Maintain a structured outreach schedule across a high volume of accounts Document interactions and track referral activity Collaborate internally to ensure exceptional provider and patient experience Support onboarding and market integration of new physicians Job Requirements: High School Diploma or GEDBachelors Degree required or a combination of years and relative experience. Marketing/Communications, Business Administration or Healthcare degree/experience; highly desired.Two or more years of healthcare sales, physician outreach, and/or business development experienceExperience with data analytics and CRM platforms (e.g., Salesforce, Hubspot, etc.)Demonstrated success managing and growing large, complex referral networksStrong interpersonal, communication, and organizational skillsSelf-motivated with the ability to work independently in a field-based rolePrior pharmaceutical or healthcare experience, ideally working with or in optometry and/or ophthalmology practicesUnderstanding of healthcare referral dynamics and compliance considerations (e.g., Stark Law)Experience planning and accrediting provider-facing educational events (CE/CME)Valid drivers license, reliable transportation, and clean driving record Our compensation and benefit selection includes: Competitive salary401k Safe harbor/profit sharing planMedical, dental, and vision insurancePet insuranceLife, accident, disability, and hospitalization insurance