Sales & Marketing Manager (Expansion & Census Lead)
Grandview Gardens Assisted Living and Memory Care
Job Description
Job Description
Sales & Marketing Manager (Expansion & Census Lead)
Location: Denison, TX | Supporting Prosper, Plano & Denison, TX Schedule: Full-Time | On-Site Compensation: Competitive Base Salary + Performance-Based Incentives
About GrandView Gardens GrandView Gardens Assisted Living & Memory Care is a boutique senior living provider offering high-acuity, personalized care with Registered Nurse oversight and professional, standardized systems. We provide a premium alternative to large facilities, combining clinical rigor with a warm, home-like environment.
Position Summary We are seeking an experienced Sales & Marketing Manager to drive census growth and brand expansion across North Texas. This role leads sales strategy, referral development, and community outreach while guiding families through the admissions process with professionalism and empathy.
Key Responsibilities
Drive occupancy growth across boutique assisted living and memory care communities
Build and maintain referral relationships with hospitals, physicians, social workers, and case managers
Guide prospective residents and families through a consultative admissions process
Execute sales and marketing strategies, outreach events, and community partnerships
Manage leads, pipelines, and follow-ups using CRM systems
Represent and communicate the GrandView Advantage in the market
Qualifications
5+ years of sales success in Senior Living, Hospice, or Home Health (preferred)
Proven census growth and relationship development experience in North Texas
Strong communication, presentation, and relationship-building skills
CRM experience (Sherpa, Enquire, HubSpot, or similar)
Bachelor’s degree in Marketing, Business, or related field preferred
Why Join GrandView Gardens?
Boutique communities with strong clinical credibility
Competitive base salary plus incentives
Opportunity to lead expansion and make a measurable impact
Mission-driven organization focused on quality and dignity
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