Brand Copy Lead

COMPANY OVERVIEW

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.

COMPANY OPERATING RHYTHM

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do. Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

BRAND COPY LEAD

Concepting the ideas and writing the words that make Deepgram impossible to ignore · Reports to the Director, Brand Strategy & Narrative Location: Remote (US) Team: Brand & Awareness · Type: Full-time · Level: Lead (Senior IC)

COMPANY OVERVIEW

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 650,000 developers and 5,000+ organizations have built voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 200,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.

COMPANY OPERATING RHYTHM

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance. Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do. Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

THE ROLE

Deepgram is a voice company. You will craft the voice of voice. We’re hiring a Brand Copy Lead to be the writer who turns our brand voice from guidelines into living language: campaign concepts, launch headlines, quippy copy, the first thing a voice says when you press play. You’re a concept-first writer. You can take a brief and craft the core idea into something unmissable. You think like a strategist: you know who we’re talking to, what we need them to believe, and why this channel. And you’re quippy in the way the best brand writers are: sharp, surprising, and never at the expense of clarity. The Copy Lead sits inside our Brand Studio alongside brand strategy & narrative, design, brand marketing, and web. We’re mid-rebrand, with a new verbal identity landing now. You’ll be the person who brings it to life in market, at speed.

WHAT YOU’LL DO

CONCEPT AND WRITE BRAND CAMPAIGNS

• Lead copy concepting for brand campaigns, from the first brief through final lines: develop multiple distinct creative directions, write the headlines, and articulate the idea behind each one.
• Write for the big canvases: out-of-home, audio and podcast, video and launch films, social, sponsorships, and brand activations. Know what a line needs to do at 60 mph, in 6 seconds, or in a booth across a crowded expo floor.
• Partner with design from day one so words and visuals land as one idea, not copy dropped into a layout.
• Adapt campaigns for global markets and audiences, working with regional teams to keep the idea intact and the line locally right.

BRING THE BRAND VOICE TO LIFE EVERYWHERE

• Own the application of Deepgram’s verbal identity across every brand surface: website, product launches, events and signage, ads, email, and internal moments.
• Write for voice, literally. Write copy for Deepgram’s website, events, experiential and across at brand moments, so we always speak Deepgram.
• Contribute to naming: products, voices, programs, and campaigns.

BE THE BRAND’S COPY BAR

• Run brand copy review across the studio: ads, web pages, launch materials, and agency work. Give edits and notes that make the work sharper without flattening it.
• Translate product marketing and technical input into copy that’s accurate and interesting. Know when to push back and when the detail matters.
• Evolve the voice guidelines with what we learn in market: example lines, do/don’t libraries, channel-by-channel tone flex.

BUILD THE COPY ENGINE

• Lead with an AI-forward approach. Use and build AI tools (voice copilots, prompt libraries, review workflows) that help the whole company write on-brand, faster.
• Create the playbooks that let the team scale: copy brief templates, review checklists, and channel-specific copy specs.

WHAT YOU’LL BRING

• 6–8+ years of copywriting experience, with significant time concepting brand campaigns, ideally split between an agency and an in-house team at a fast-moving technology or consumer brand.
• A portfolio that shows ideas, not just execution: campaign concepts, headlines, and lines that made it into the world, with OOH, audio, or video work strongly preferred.
• Strategic thinking. You can read a brief, interrogate it, and explain why your idea is the right answer for the audience and the business.
• A distinctive, quippy voice, and the range to write in someone else’s. You can flex from punchy campaign line to clear product explanation without losing the brand.
• Speed with quality. You can turn around a strong first round in a day when the deadline demands it, and you know when a line isn’t done yet.
• Comfort translating technical products for multiple audiences: developers, enterprise buyers, and the people who influence them.
• A collaborative, low-ego approach to feedback, from giving it to agencies to taking it from product teams.
• Excellent judgment and taste. A point of view on brands, campaigns, and culture, and the curiosity to keep developing it.

BONUS POINTS

• Experience writing for developer, AI, or other technical brands.
• Experience writing for voice: audio ads, scripts, conversational UI, or voice assistants.
• Naming and verbal identity experience.
• Experience writing for global or APAC markets.

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