Senior Manager, Go-to-Market Operations

Join to apply for the Senior Manager, Go-to-Market Operations role at Measured Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. The Role Measured is looking for a data-driven Senior Manager, GTM Operations to operationalize the work between sales & marketing. This role ensures that the GTM engine runs efficiently by building scalable processes, improving lead flow, managing the technology stack, while driving visibility into performance across the funnel. You’ll be the connective tissue between marketing campaigns, sales execution, and revenue reporting — ensuring that every lead, opportunity, and conversion is tracked, attributed, and acted upon. This position is ideal for an analytical operator who thrives in a fast-moving environment, is energized by proactively solving problems through process and systems, and wants to directly impact pipeline growth and efficiency. Key Responsibilities Manage operations of the GTM funnel — from marketing-qualified lead (MQL) to closed-won revenue. Partner with marketing to optimize lead capture, scoring, routing, and attribution through HubSpot and all systems used in marketing to sales handoff. Monitor and optimize for conversion rates at each funnel stage; identify drop-off points and recommend corrective actions. Ensure seamless handoffs across GTM (Marketing, Sales, and CS) through documented processes and SLAs. Manage CRM hygiene and enforce operational best practices to ensure accurate pipeline and forecasting data . Support account planning, target segmentation, and lead routing logic to drive efficiency. Create enablement resources, dashboards, and playbooks to increase sales velocity and accountability. Own system integrations across HubSpot, Gong, Google Workspace, and data visualization tools. Build and maintain dashboards that provide clear visibility into marketing & sales and Customer Success performance, pipeline health, and revenue progress . Audit data across sources to ensure accuracy and consistency for leadership reporting. Translate business objectives into measurable KPIs and ensure all teams have visibility into progress. Communicate insights and process updates clearly and proactively to GTM leadership. Support sales and marketing leadership with ad hoc reporting and special projects. Ideal Experience 5+ years in Sales Operations, Marketing Operations, or GTM Operations at a high-growth B2B SaaS or data/analytics company. Strong command of HubSpot CRM and Marketing Hub , with working knowledge of automation and attribution systems. Proven track record improving funnel conversion rates, pipeline integrity, and operational efficiency. Highly analytical with strong Excel/Google Sheets and data visualization skills (e.g., Tableau). Comfortable managing multiple projects, proactively getting organizational alignment on priorities, prioritizing under deadlines, and operating autonomously. Excellent communicator — able to simplify data into actionable insights for both technical and commercial teams. Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively. Driven by curiosity and initiative to improve processes and explore new approaches. Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting. Comfortable with rapid change. Leads with integrity and embraces diversity in all forms. 100% Remote. Competitive Total Rewards and flexible paid time off. Opportunities to give back through Measured for Good. Engaged, diverse, and curious culture. Award-winning technology powered by an agile, collaborative team. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Advertising Services Measured values curiosity, integrity, aiming for the extraordinary, customer obsession, and employee belonging. Measured promotes diversity and inclusivity in all forms, which helps to shape our company culture and industry leading products. Measured is committed to providing equal employment opportunities (EEO) to all employees and applicants, regardless of race, color, hairstyle, religion, sex, national origin, age, disability, genetics, or any other protected characteristics. #J-18808-Ljbffr Measured