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Marketing Analyst

HealthSouth

Birmingham, AL

Join on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you’ll feel the Encompass Health direction as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.

Position Purpose

As part of the Customer Intelligence/Analytics team, the Marketing Analyst analyzes and interprets data to inform go-forward business and marketing strategy. This position monitors and evaluates performance of marketing initiatives that are piloted in-market. This position analyzes marketing performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing. Additionally, the Marketing Analyst evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

Responsibilities & Tasks

  • Applies critical thinking and creativity when evaluating data to build strategic insight-led initiatives.

  • Monitors and evaluates performance of marketing initiatives that are piloted in-market.

  • Works across internal teams to pull in relevant insourced reporting.

  • Maintains a comprehensive measurement system and exhibits flexibility to adapt and refine the system over time.

  • Creatively problem solves when resolving insights gaps.

  • Articulate and solve problems or answer questions with data.

  • Builds relationships with business partners to achieve a greater understanding of different business functions’ goals and how they inform marketing strategy.

  • Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing.

  • Evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

  • Develops ad hoc analysis on request.

  • This position must sit at our Home Office in Birmingham, AL

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Vacancy posted 5 days ago
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