Sr. Associate Brand Manager

Join our team as a Sr. Associate Brand Manager and lead the development and execution of key marketing initiatives across our ice cream portfolio. In this hybrid role, you will drive brand strategy, partner cross-functionally, and deliver growth through impactful marketing programs and new product innovation.

Key Responsibilities:

• Support and execute comprehensive brand strategies aligned to business goals
• Develop consumer and shopper communications (advertising, packaging, promotions, PR, digital, and social)
• Manage day-to-day relationships with agency partners (advertising, packaging, PR, digital)
• Lead cross-functional teams (marketing, sales, operations) to drive flawless execution
• Partner with sales on market- and account-level programs
• Use data and insights to inform pricing, merchandising, and competitive strategy
• Drive new product development from concept to commercialization
• Support marketing budget management, ROI tracking, and reporting
• Optimize portfolio plans to achieve sales, share, and profit objectives
• Bring ideas to life creating and delivering compelling presentations to internal and external stakeholders.

• Bachelor's degree in marketing or related field (or equivalent experience)
• 5-8 years of experience in brand marketing, category management, sales, or related roles
• Proven experience in new product launch/commercialization
• Strong analytical, cross-functional leadership, and project management skills
• Ability to travel up to 15%

Benefits:

• Health and Welfare benefits begin 1st of the month after start date
• 401(k) with company contribution
• Competitive pay
• Paid vacation and holidays
• Career growth opportunities - we promote from within!
• Comprehensive healthcare benefits
• Service recognition and employee rewards
• Employee referral program
• Tuition reimbursement
• Work for dairy farm families

An Equal Opportunity Employer including Disabled/Veterans