Vice President of Marketing, Healthcare SaaS, Demand Generation & ABM

Vice President of Marketing, Healthcare SaaS, Demand Generation & ABM

About the Company

Sales-led enterprise B2B SaaS company serving health systems

Industry
Computer Software

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing with a strong background in demand generation and account-based marketing, particularly within the healthcare sector. The successful candidate will be responsible for owning the demand generation and ABM strategy, with a focus on pipeline creation, ABM execution, and sales alignment. This role demands a leader who can define target accounts, build coordinated campaigns, and measure their impact on opportunity creation, deal progression, and revenue. The VP of Marketing will also be tasked with setting performance and investment goals, managing the marketing budget, and ensuring the team is operating with a high level of data-driven marketing operations. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in B2B demand generation leadership, with a proven track record of scaling programs, particularly in high-growth environments. Real experience in running demand gen and ABM into health systems is essential. The role requires a candidate with a command of a modern demand gen stack and the ability to demonstrate the impact of their work in quantifiable terms. A background in selling to complex buying groups and a strong alignment with sales teams is crucial, with a specific emphasis on enterprise health systems. The ideal candidate will be comfortable moving between strategic planning, team leadership, and hands-on problem-solving, and will be expected to lead a team that is capable of delivering repeatable, qualified pipeline and demonstrating a clear ROI on marketing activities.

Hiring Manager Title
CRO

Functions

• Marketing