Ecommerce Brand Manager, Specialty Skincare

Ecommerce Brand Manager

Church & Dwight is seeking an eCommerce Brand Manager to join our team. Come be a part of Church & Dwight's eCommerce acceleration by leading ecommerce efforts for our Specialty Hair & Skin Care business unit with a focus on our skincare brands Hero Cosmetics, Nair, and recently acquired Touchland.

The Brand Ecommerce Manager is a unique role ideal for a curious, digitally-savvy marketer with strong general management aptitude who is looking to dive deeper into ecommerce. They will drive the long term, profitable growth of our ecommerce business by leading the development of our brand ecommerce strategies, execution of growth plans and identifying and removing barriers to growth.

Much like a traditional brand manager, the Brand Ecommerce Manager owns the ecommerce business for a specific business unit from end to end including the P+L and tackling whatever jobs need to be done to drive the business.

The ideal candidate is accountable for developing strong plans and partnering cross-functionally to work across all major levers of the ecommerce business including optimizing the digital shelf, content, retail media, promotions, and product optimization/innovation. They should have strong analytics skills for ongoing evaluation of progress against growth plans and be able to identify and implement modifications.

They are the key force behind driving ecommerce growth and prioritization across the business unit brand teams, acting as a thought leader and catalyst for process change. As such, they have experience developing a cohesive, best-in-class brand experience online and working across departments and agencies to execute plans. We have significant goals to accelerate our ecommerce business in the coming years and we are looking for a self-starter with experience driving this level of growth.

Hybrid: This is a hybrid role based in Ewing, NJ or New York City, NY and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities:

• Works across departments and agencies to define and build a seamless process for evaluating progress and executing plans. This is driven by a heightened level of business analytics and reporting.
• Identifies channel/customer-specific SKU priorities and related total customer investment mix (trade, CP, shopper and media)
• Leads identification and assessment of channel/customer-specific assortment and product/packaging opportunities analysis to achieve business and profitability goals
• Actively monitors and manages online assortment availability, taxonomy, share of search and digital shelf.
• Translates brand identity online and develops a best-in-class brand experience. Leads development of enhanced content (i.e. A+ Page, images/video, product name, SEO, mobile optimized) delivering a consistent, omnichannel brand experience. Accountable for creative team briefings and content approvals.
• Lead the planning and optimization of retailer marketing and media programs through collaboration with cross-functional team. Identifies test and learn beta programs and new initiatives to drive growth and insights
• Oversees product launches online in coordination with brand marketing. Brings forward new product opportunities and works with cross-functional team to quickly bring to market.
• Regularly reviews and reports out on POS trends as well as online market share with a keen eye to bridging online and offline market share gaps
• Works with 3p marketplace team to monitor and brand protection and reseller issues.

Skills and Competencies:

• Motivated self-starter with a desire to lead a step change in brand sales growth online
• As comfortable handling the details as well as thinking about the big picture
• Comfortable working autonomously as well as with internal and external teams/agencies.
• Demonstrated skills in managing complex processes across stakeholders, using strong interpersonal skills and a heightened level of communication.
• Passion for metrics and quantitative analysis, and ability to turn analysis into action and financial results

Education and Experience:

• Bachelor's Degree Required
• 4-6+ years of ecommerce, beauty or digital marketing experience
• Beauty experience preferred
• Strong general manager and analytical mindset
• Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
• Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles, etc. preferred
• DTC or retail experience a plus

Compensation and Benefits:

The U.S. base salary range for this full-time position is $ 110,900-$157,900. This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.