Growth Lead
Rayda
Growth Lead
Remote Job
Rayda is an asset lifecycle management company, enabling businesses to acquire, manage, track and dispose of their fixed assets globally.
This is a remote position. Own and execute Rayda's growth strategy across acquisition, activation, conversion, retention and expansion. Design, prioritise and run end-to-end growth experiments to identify scalable growth opportunities. Optimise onboarding, product activation, usage and free to paid conversion. Analyse product and user behaviour data using tools such as PostHog to identify growth opportunities and friction points. Develop and optimise lifecycle campaigns, in product nudges and upgrade journeys using tools such as Customer.io. Test acquisition and growth channels and scale initiatives that demonstrate measurable impact. Establish and track key growth metrics, including activation, conversion, retention, usage and expansion. Build a repeatable library of growth experiments, insights and proven growth levers. Work closely with Product, Data and Commercial teams to translate insights into growth initiatives. Continuously identify, test and implement opportunities to improve Rayda's product led growth and revenue performance.
Requirements 4–7 years of experience in growth, product growth or a related role, preferably within B2B SaaS. Proven experience designing and executing growth experiments end to end. Hands on experience with onboarding, activation, conversion and product adoption. Experience with self serve or freemium SaaS growth models. Strong data analysis skills, with the ability to independently analyse product funnels and user behaviour. Experience with PostHog and Customer.io or comparable tools. Strong understanding of lifecycle marketing, experimentation and conversion optimisation. Demonstrated ability to work effectively with Product, Data and Commercial teams. Strong analytical thinking, ownership and execution skills.
Benefits Why Join Rayda? Be part of a mission-driven company shaping the future of work and sustainability. Work with a globally distributed, ambitious, and collaborative team.
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