Marketing Manager, B2B & Sales Enablement

Job Description

Job Description

Flynn O'Hara Uniforms is seeking an organized, experienced, and execution-focused Marketing Manager to own our B2B marketing function and serve as a partner to our national sales team. This role is the engine behind our sales enablement efforts, driving inbound sales, prospect-facing communications, and account support, as well as optimizing use of our CRM. If you're incredibly detail-oriented, deliver excellent work at a fast pace, love collaborating with a team, and take pride in making a sales team more effective, this role is for you.

Responsibilities

● Sales enablement: Create and maintain pitch decks, one-pagers, sales messaging and materials that help our team win new school partnerships. Ensure materials are readily available to salesforce as needed - making it easy for reps to take advantage while on the road.
● Prospect marketing: Manage outbound email campaigns and newsletter subscriptions, LinkedIn outreach, and any paid B2B efforts targeting new school accounts.
● CRM management: Own HubSpot - maintaining data integrity, building workflows, and ensuring the sales team has what they need to operate efficiently.
● New account onboarding: Work cross-functionally to coordinate the onboarding process for new school partners, ensuring the website is ready, supporting retail locations have the inventory they need, and schools have a smooth and professional experience from day one of their partnership with FlynnO'Hara.
● School-facing communications & account management support: Manage the pipeline of collateral requests from sales reps and schools, including event invitations, partner school flyers, school catalogs, and other collateral for partner schools.
● Agency coordination: Manage any external vendor relationships tied to B2B marketing execution (paid / performance, Design, CRM, etc.)
● Marketing & Communications Calendar: You partner with the Director of Marketing to build annual Marketing Calendar, and manage execution with the support of the Marketing Coordinator.
● Sales-related web content: Maintain ecommerce content that supports new business, including "why us" pages, inbound inquiry forms, and both the B2B and account-facing newsletter.

Experience

● 4–7 years of B2B marketing or sales enablement experience, ideally at a company with a field sales team.
● Hands-on CRM experience (HubSpot, SalesForce, etc.); Comfortable building workflows, managing contact lists, and running reports without hand-holding.
● Strong writing skills; you have the ability to draft a compelling pitch deck, build out RFP responses, and know what a sales rep needs to close a deal.
● Highly organized and responsive. The sales team will rely on you, and you take that seriously! You can manage multiple projects and timelines simultaneously - and understand that the nature of sales is that reps can't always provide a ton of advance notice...
● You are comfortable being a doer, and don't wait for instructions to act. You're solution-oriented and hands-on – ready to execute.
● You have light-to-moderate design sensibility - you don't need to be a designer, but you can give clear creative direction and work in Canva, Adobe Creative Suite, or similar tools.

Benefits

● Competitive Salary
● Medical & Dental Insurance with HSA Contribution
● 401K with Company Match
● Paid Parental Leave
● WFH flexibility

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