Digital Marketing and Project Management Specialist (Grand Rapids Metropolitan Area)

Digital Marketing and Project Management Specialist

Full Circle is an integrated marketing, branding, and digital agency based in Grand Rapids, Michigan. Since 2002, we’ve built our firm around the idea that brands deserve better—crafting one-of-a-kind experiences that get attention and drive results. Our work is our passion, and our culture goes beyond design: we’re a team that laughs together, grows together, and celebrates every milestone.

We’re looking for a driven, detail-oriented Digital Marketing Specialist to join our growing team. In this role, you’ll work directly on paid media campaigns, social media content, webinar production, and email marketing on behalf of our diverse portfolio of clients. If you’re someone who thrives on executing smart strategies and nailing the details that make campaigns perform, we’d love to meet you.

About the Role

The Digital Marketing Specialist partners closely with our account, media, and creative teams to bring client marketing programs to life across digital channels. You’ll manage the day-to-day execution of social media content and posting, webinar logistics, and email campaigns—ensuring every touchpoint is on-brand, on-schedule, and optimized for performance. In addition, this role will support the media team by serving as a project manager between Creative resources and the media team to ensure all ads are created for various channels and specifications.

This is a hands-on, execution-focused role with plenty of room to contribute ideas, grow your expertise, and make a real impact for the brands we serve.

Essential Functions & Responsibilities

Paid Media Ad Project Management

• Project Manage asset creation between Creative resources and the media team to ensure all ads are created for various channels and specifications.

• Write and assemble ad copy and creative assets in collaboration with the creative team

• Compile performance data and contribute to client-facing reporting and analysis

Social Media Post Creation & Publishing

• Develop and execute social media content calendars across platforms (Facebook, Instagram, LinkedIn, and others as needed)

• Write compelling captions and coordinate with designers on visual assets that align with client brand standards

• Schedule and publish posts using social media management tools

• Monitor engagement, respond to community activity as directed, and surface insights to the account team

• Stay current on platform updates, algorithm changes, and content best practices

Webinar Event Creation & Management

• Set up and manage webinar events end-to-end using platforms such as Zoom Webinars, GoToWebinar, or similar tools

• Coordinate registration pages, confirmation and reminder emails, and post-event follow-up sequences

• Collaborate with clients and internal teams on event promotion

• Provide day-of technical support and ensure smooth event execution

• Pull post-event data and attendance reports for client recap deliverables

Email Marketing

• Build and deploy email campaigns and automated workflows in platforms such as HubSpot, Mailchimp, Constant Contact, or others

• Write and edit email copy aligned with client brand voice and campaign goals

• Manage list segmentation, suppression lists, and audience hygiene

• A/B test subject lines, content, and send times to continuously improve open and click rates

• Track and report on email performance metrics including deliverability, opens, clicks, and conversions

Additional Responsibilities

• Maintain accurate project tracking and communicate status updates to Project Managers and Account team members

• Support the broader media and account team on digital strategy initiatives

• Contribute to the agency’s own marketing and social media presence as needed

Skills & Qualifications

Required

• 2–4+ years of hands-on experience in digital marketing, preferably in an agency environment

• Proficiency with social media scheduling and management tools (e.g., Sprout Social, Hootsuite, Later, or similar)

• Experience building and deploying email campaigns in a major ESP platform

• Strong written communication skills with an instinct for brand voice and clear messaging

• Highly organized with the ability to manage multiple projects and deadlines simultaneously

Preferred

• Google PPC and digital advertising platform experience

• Webinar platform management experience (Zoom Webinars, GoToWebinar, etc.)

• Working knowledge of HubSpot or similar CRM/marketing automation platforms

• Basic design sensibility and comfort working alongside a creative team in Adobe suite

• Experience with Asana and Harvest project management platforms

Education & Experience

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred

• Equivalent combination of education and hands-on experience will be considered

• 2–4+ years of relevant digital marketing experience required; agency experience a strong plus

Why Full Circle?

We’ve built Full Circle around the belief that great work comes from great relationships—with our clients and with each other. You’ll join a collaborative, tight-knit team of strategists, creatives, developers, and media professionals who are genuinely passionate about what they do. We believe in transparency, accountability, and having fun along the way.

If you’re a passionate professional looking to join a team of like-minded marketing professionals and create caffeine-fueled marketing mayhem, then we may have a spot for you.

Ready to Think Full Circle?

• Apply at thinkfullcircle.com or send your resume and a note about why you’re a great fit to View email address on apply.placed-app.com.