Marketing Specialist

MARKETING SPECIALIST

POSITION POSTED: 4/16/2024

FULL-TIME POSITION

HOURS: 40+

DEADLINE TO APPLY 

One City Schools believes in identifying and hiring the best possible candidates to serve our scholars, families and school community. All Positions at OCS remain open until the right candidate, with skill and will, is identified.

POSITION SUMMARY

We are seeking an enthusiastic, skilled Marketing Specialist to help us in our overall marketing efforts. This person will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. Strong candidates for the Marketing Specialist position are competent professionals who are able to grasp consumer behavior trends and generate creative ideas. They are also well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

Additionally this person has the proven ability to write coherent, organized, and compelling proposals, apply their knowledge of fundraising methods and plans to reach fundraising goals, manage fundraising compliance and reporting, and collaborate with team members to assist with the acquisition of large grants, both public and private, local and national.

To ensure success, this person must be committed to the mission and vision of One City Schools. Preferred applicants are deadline-driven team players.

PERFORMANCE RESPONSIBILITIES

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Work with the Events Manager to liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, television, radio etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Collaborate with the External Relations team on execution of the entire grant process, including: research and identification of grants, local and national, public and private; ensuring compliance and reporting requirements are met; working with the accounting team to obtain funds from reimbursable grants.

• Maintain and implement a calendar of grant deadlines.
• Prepare grant applications and proposals.
• Maintain thorough understanding of One City Schools’ current and planned programs, goals, and financial goals.
• Developing relationships and collaborating with key stakeholders.
• Displaying adherence to the organization’s mission.
• Maintaining proficient knowledge of the organization’s history and programs.
• Assisting with the execution of the External Relations department strategy.
• Collaborating with the External Relations and OPs teams to compile annual reports.
• Maintaining records in hard copies and computer databases.

LEADERSHIP QUALITIES

• Model One City’s Habits of Character: integrity, self-respect, compassion, perseverance and a willingness to encourage and allow scholars to take risks;
• Maintain appropriate work habits, including punctual, consistent attendance and appropriate use of planning time;
• Establish and maintain cooperative relationships with colleagues while demonstrating commitment to teamwork;
• Strive to communicate the positive aspects of One City Schools to the public in word and deed;
• Help maintain a clean, orderly and welcoming educational environment and facility;
• At all times and shows grace and support when engaging children, parents and guests who utilize or visit One City; 
• Demonstration of excellence with judgment, decision making, problem-solving skills and an innovative mindset;
• Energetic, flexible and open-minded; a willingness to embrace strategic change based on best interests of our scholars;
• Self-reflective and proactive with a growth mindset, including the desire to receive and give feedback.

ROLE SPECIFIC QUALIFICATIONS 

• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• BS/BA in marketing, communications or equivalent

BASIC QUALIFICATIONS AND REQUIREMENTS

• Strong commitment to the mission, vision, goals and objectives of One City.
• Commitment to working with children from diverse racial/cultural populations and their families, experience preferred. 
• Ability to regularly and routinely lift and push at least 50 pounds.
• Completion of a background check required.

WHAT WE OFFER TEAM MEMBERS: COMPENSATION AND EVALUATION

One City offers salaries and wages that are competitive within our local market and area public schools, as well as comprehensive benefits to all full-time employees. Benefits include:

• Salaries: Dependent on education and experience
• Your age-eligible child automatically admitted to an open seat at One City Schools charter schools 
• Access to onsite infant care program (discounted rate), access to an open seat in 2K-3K (discounted rate) 
• Generous time-off program with 18 Days of PTO and over 40 non-deducted, PTO scheduled by One City Schools.
• Comprehensive health benefits (medical, dental and vision)
• Voluntary Benefits (Supplemental Life, Accident, Short Term Disability, etc.)
• Life Insurance, Long-Term Disability, Employee Assistance and Well-Being programs
• Compensation is consistent with our approved plan as stipulated by the Board of Directors.

BACKGROUND ON ONE CITY SCHOOLS

Established in 2014, One City Schools, Inc. is a nonprofit school management organization based in Madison, Wisconsin that operates high quality preschools and public charter 4K - 12 schools in Wisconsin. One City's mission is to seed a new model of public education that ensures children and teens are on track to succeed in a college or career preparatory program from birth through high school graduation. We are dedicated to ensuring that our Scholars live and lead with good character, practice self-care and personal wellness, and possess the requisite knowledge, skills, motivation, adaptability, and preparation to make the world better through acts of community service, and whatever careers or occupations they will choose in the future.

One City Preschool (OCP) is an accredited, award-winning, tuition-based early childhood learning center operated by One City Schools, Inc. that serves children ages 3 months through 4 years. We facilitate and support your child’s early learning, development, and wellness within a play-based learning environment, which leads to their success and a joy for learning in grade school and beyond. OCP is accredited by the City of Madison (WI) Child Care Division and recognized as a 5-Star (out of 5) childcare program by the Wisconsin Department of Children and Families. Note: OCP also operates a preschool serving infants and one-year-olds, but these age levels are currently only available to the staff of One City Schools. 

One City Elementary School (OCES) is a tuition-free public charter school in Madison, Wisconsin, dedicated to preparing children in grades 4K to 5 to have a positive and sustainable impact on the world. Established in 2018 by One City Schools, OCES fosters a deep love of learning, community, and strong character within its students. By cultivating broad cultural and global perspectives, OCES empowers its young scholars to think deeply and critically, solve complex problems, and approach challenges with confidence, commitment, joy, and creativity. The school's emphasis on reading, writing and STEM, along with personal wellness, teamwork, effective communication, and high-quality work, equips children for success in middle school and beyond.

One City Preparatory Academy (OCPA) is a tuition-free public charter school in Madison, Wisconsin, dedicated to preparing young people in grades 6 through 12 to have a positive and sustainable impact on the world. Established in 2022 by One City Schools, OCPA fosters a deep love of learning, community, and strong character within its students. By cultivating broad cultural and global perspectives, OCPA empowers its scholars to think deeply and critically, solve complex problems, and approach challenges with confidence, commitment, joy, and creativity. The school's emphasis on personal wellness, teamwork, effective communication, and high-quality work equips its students for success in high school, college and beyond.

EQUAL OPPORTUNITY EMPLOYER

One City is an equal opportunity employer and is committed to a policy of equal opportunity for all team members and applicants, and to maintaining a work environment in which everyone is treated with respect and dignity.