Senior Social Media Manager

MightyGood is entering an exciting new chapter with Wipe That, our fast-growing personal care wipes brand. As we prepare to relaunch with a refreshed brand, products, and point of view, social will be one of the most important places we bring that new identity to life. We're looking for a Senior Social Media Manager to own the vision and execution for how Wipe That shows up across social, influencer, and ambassador channels. You'll define our social point of view, build the content engine behind it, grow a community of people who genuinely want to advocate for the brand, and find the cultural moments and conversations where Wipe That belongs. This is a builder's role. We have a brand strategy, a new look, products people love, and ambitious plans for growth. You'll have the opportunity to take that foundation and determine what it means for social - from the big ideas and creators we partner with to what we post. This role is for someone who is proactive, curious, full of ideas, and comfortable moving between strategy and execution. You see something the brand should be doing and bring forward a plan to make it happen. Base Pay Range: $70,000 - $85,000 Who You Are You think of social as ideas, not just posts - You understand the role social plays within a broader marketing ecosystem and can translate brand and business priorities into a clear channel strategy. You can take a brand idea and translate it into social-first concepts, briefs, creator content, and everyday storytelling. You're a builder - You're energized by creating new programs, testing new formats, finding new creators, and improving how things work rather than simply maintaining a calendar. You don't wait for someone to hand you every idea or next step. You spot opportunities, bring recommendations, and move work forward. You've built an ambassador or influencer program from the ground up - You are comfortable starting without a playbook and scaling it into a meaningful growth engine for the brand. You have a strong instinct for culture. You pay attention to what people are talking about, watching, sharing, and caring about, and can identify where a brand has a credible reason to join in. You're comfortable being hands-on. You're just as comfortable shooting and editing a piece of content yourself as you are briefing a creator, collaborating with a designer, or working with an agency. You know how to match the approach to the idea, timeline, and resources at hand. You are outcome-driven. You're comfortable setting KPIs, digging into results, identifying what actually drove performance, and turning those learnings into specific actions. How You'll Make an Impact Set the social vision for Wipe That's relaunch, defining how our refreshed brand and point of view come to life across current and emerging platforms, and follow through with exceptional execution, including transitioning our social accounts to the new brand. Own Wipe That's day-to-day content engine, building and managing an editorial calendar that balances original content, brand campaigns, creator content, cultural moments, and promotional priorities. Create and publish social-first content from concept through execution. Regularly shoot, edit, write, and produce content yourself, while also knowing when to tap creators, freelancers, designers, or agency partners to bring bigger ideas to life. Translate larger brand campaigns into channel-specific ideas and creative briefs for creators, agencies, freelancers, and internal partners. Serve as the social lead for capturing platform-specific assets during larger brand productions. Act as the voice of Wipe That in social, finding and cultivating conversations across relevant communities and digital channels where Wipe That has an authentic opportunity to participate. Grow Wipe That's influencer and ambassador ecosystem, recruiting and building relationships with creator and ambassador communities that turn product trial into genuine advocacy and ongoing brand participation. Establish goals and KPIs for social, influencer, and ambassador programs and turn performance data into clear recommendations about what we should do more, less, or differently. Bonus Qualifications Experience working with a CPG, retail, lifestyle, or consumer brand. Experience with TikTok Shop, Instagram Shop, or other forms of social commerce. Understanding of how paid social works alongside organic, creator, and earned content. Experience helping launch or relaunch a brand, product, or major campaign. 4+ years of professional experience in social media or influencer marketing Why This Role & MightyGood You'll help define Wipe That's next chapter as the lead of social and growing marketing team. You'll have the opportunity to build our social practice from the ground up to shape the programs, processes, partnerships, and capabilities we invest in as we grow. As a lean team, your ideas won’t disappear into layers of approvals. You'll work closely with the Marketing Manager, freelancers, and teams across MightyGood, with real ownership over how Wipe That shows up in the world. As a company, we value heart, hustle, curiosity, and doing the next right thing. Our benefits include. unlimited PTO a flexible and casual working environment medical, dental and vision coverage 401(k) with 4% company matching parental leave. How We Work This is primarily an on-site role based in the Kansas City metropolitan area, with the opportunity to work remotely one day per week and flexibility to work off-site for content creation as needed. Candidates must be located in the Kansas City area or willing to relocate. #J-18808-Ljbffr MightyGood