Motion & Graphic Designer

About Directive Consulting: Directive Consulting is the premier, internationally recognized B2B marketing titan, performance media pioneer, and lead-generation innovator on an absolute mission to align brand and demand to answer to revenue. Over more than a decade of specialized expertise, Directive has engineered real commercial outcomes for over 420 plus enterprise B2B brands globally, operating fluidly across three specialized divisions: Performance, Communications, and Commerce. Tying this distributed intelligence together is our signature methodology, DiscoverabilityOS™, a data-backed system built to guide an organization’s Ideal Customer Profile (ICP) straight to them at every digital decision point. Moving fast and thinking boldly, Directive values thinkers who challenge the status quo and build high-converting marketing frameworks. The firm provides high-agency digital designers with an uncompromised remote canvas to leverage modern optimization suites, manipulate advanced vector layouts, and deploy conversion-generating campaign elements safely across the United States.

Position Overview

We are seeking a highly creative, data-curious Motion & Graphic Designer to join our core centralized Performance Creative collective in a full-time remote capacity across the United States. In this high-leverage and conversion-focused design seat, you will step up to claim individual operational accountability for engineering compelling, high-performing visual assets that stop the scroll and dramatically improve marketing KPIs across LinkedIn, Meta, YouTube, and TikTok channels. Shifting completely away from routine heritage image editing, slow presentation deck construction, or non-quantifiable decorative styling, you will operate at the intersection of psychology and multimedia craft—collaborating side-by-side with media buyers and content managers to transform audience insights into live digital experiments. This position requires an agile agency veteran with 1 to 3 years of digital advertising history who models high-converting ad layouts fluidly natively using Graphic Design principles, builds engaging runtime animations smoothly natively using Motion Graphics toolsets, and designs rigorous data-backed A/B split tests confidently inside modern CRO engine platforms.

Key Responsibilities

• Full-Lifecycle Performance Ad Asset Design: Conceptualize, design, and implement high-converting, polished digital ad units, social static cards, and bespoke landing page assets cleanly natively utilizing Graphic Design platforms (specifically requiring Figma, Photoshop, and Illustrator mastery).
• Advanced Video and Motion Graphics Curation: Produce, animate, and scale high-impact motion graphics, animated typographic overlays, and short-form video cutdowns optimized explicitly for paid social networks natively leveraging Motion Graphics software suites (such as After Effects and Premiere Pro).
• Platform-Specific Video Re-Engineering: Edit, splice, and re-frame existing client B2B video assets into performant, short-attention-span ad variants tailored precisely to platform aspect ratios, text safe-zones, and user behavior trends.
• Data-Driven A/B Testing and Experimental Design: Structure, implement, and track rigorous creative split tests and user experiments across live web channels, utilizing Conversion Rate Optimization (CRO) platforms including Optimizely, Unbounce, and CrazyEgg.
• User Behavior Research and Analytics: Conduct proactive target audience user research, evaluating user session recordings, usability testing protocols, and interactive heat mapping logs to validate your design hypotheses.
• Absolute Brand Consistency Governance: Preserve and enforce rigid brand guidelines across all static, motion, and video systems, cleanly adapting aesthetics to mirror the technical requirements of diverse enterprise B2B client portfolios.
• Asynchronous Multi-Project Administration: Own, update, and manage multiple client design deliverables simultaneously under high-speed agency timelines, coordinating execution paths in lockstep with internal project managers and media buyers.
• AI-Forward Process Exploration: Actively research, learn, and embed emerging generative AI design helpers and layout automation scripts directly into your production workflows to continually multiply asset delivery velocity.

Required Skills & Qualifications

• A minimum of 1 year of verified professional history running commercial motion graphics animation, video post-production editing, or digital kinetic design within a corporate or marketing setup.
• A minimum of 1 to 3 years of documented history explicitly creating graphic designs for digital marketing ad campaigns, conversion optimization tracks, conversion copy frameworks, or agency-led brand accounts.
• Deep, authoritative technical command of visual hierarchy rules, color psychology, typographic spacing constraints, digital asset delivery metrics, and platform video encoding guidelines.
• Expert-tier capability formatting master web layouts, modifying multi-layered file groups, and structuring reusable component blocks natively utilizing Graphic Design software models (including Figma, Photoshop, Illustrator, and InDesign).
• Practical operational familiarity configuring timeline keyframes, manipulating vector shapes, and exporting short-form social video units natively using Motion Graphics programs (specifically Adobe After Effects and Premiere Pro).
• Proven, hands-on familiarity analyzing data indicators like click-through rates, heat maps, and conversion values to iteratively refine and update design variants.
• Outstanding verbal, written, and portfolio communication attributes in business-fluent English, enabling flawless collaborative alignment when sharing design progress over Slack and Zoom frameworks.
• Location Context: Position structured as a 100% remote layout open exclusively to qualified multimedia designers based permanently and resident within the United States , with secondary optional physical access to our offices in Irvine, California.

Preferred Strategic Indicators (Nice to Have)

• Prior commercial media history operating explicitly within multi-tenant B2B enterprise technology SaaS networks, corporate cloud architectures, cyber defense consultancies, or high-transaction e-commerce portals.
• Familiarity handling advanced code integrations or front-end web markup patterns to facilitate automated deployment workflows.
• An outcome-driven personal philosophy rooted in high intellectual curiosity, a resilient attitude toward fast client feedback loops, and an intense passion for building creative marketing assets that are impossible to ignore.

What We Offer

• Vetted Living-Wage United States Salaried Blueprint: An attractive full-time base salary package structured transparently between $70,000 and $90,000 USD per year , calibrated precisely to evaluate your conversion design authority and animation velocity, supplemented by tenure-scaled annual cash bonuses.
• The exceptional professional canvas to directly direct, shape, and code-configure the creative assets power-routing growth for some of the most visible enterprise B2B companies in tech.
• Profound work-from-home remote parameters offering a 100% virtual setting across the United States, complete scheduling trust, and zero physical geographic office commuting friction.
• Immediate baseline access to premium comprehensive enterprise protections, providing medical, dental, vision, short/long term disability, and life insurance (featuring a 100% company-paid baseline layout for you and an attractive 50% match for your dependents).
• Access to elite financial accumulation and lifestyle provisions, including a corporate matching traditional or Roth 401(k) channel with a 3% company contribution match, your birthday off, and paid parental leave plans.
• Generous vacation and rest benefits, featuring unlimited Paid Time Off (PTO) with a strictly enforced 2-week minimum requirement, paid company holidays, and a dedicated company-wide End of Year Recharge closure between December 24 and January 1.
• Premium mental and physical wellness provisions, including certified professional therapy passes via Spring Health, full Headspace subscriptions, physical therapy channels via Omada, comprehensive fertility tracking networks via Carrot, thousands of Aaptiv workout logs, and a complimentary primary and virtual care membership pass through One Medical.