Product Marketing Lead

Job Description

PRODUCT MARKETING LEAD

Location: Manhattan, New York City, USA

Employment Type: Full-Time

Department: Product Marketing

Reports To: Founder / Regional Management

Role Description

We are seeking a Product Marketing Manager to support the U.S. launch and growth of our supplement and eyewear brands. This role combines product positioning, go-to-market strategy, brand building, e-commerce, and hands-on marketing execution.

This position will work closely with leadership and our Indonesia-based support team to establish our market presence, launch products, develop sales channels, and build consumer awareness.

The ideal candidate is resourceful, adaptable, and eager to learn. You should be comfortable balancing strategic planning with practical tasks, including preparing product listings, coordinating creative assets, setting up e-commerce channels, and managing campaigns. Responsibilities will evolve as the business grows.

Key Responsibilities

• Market Research & Product Strategy: Research U.S. consumer needs, competitors, pricing, and industry trends across supplements, wellness, and eyewear. Translate findings into clear positioning, messaging, and product recommendations.
• Go-to-Market & Product Launches: Develop and execute launch plans, including target audiences, value propositions, pricing recommendations, channel strategies, timelines, and promotional activities.
• E-commerce & Sales Channels: Help establish and manage our presence on Amazon, Shopify, TikTok Shop, and other relevant channels. Develop product listings, coordinate storefront content, and improve conversion and sales performance.
• Brand Building & Partnerships: Build relationships with influencers, creators, affiliates, agencies, and strategic partners to increase brand awareness and support customer acquisition.
• Digital Marketing & Campaigns: Plan and execute social media, digital advertising, influencer collaborations, and consumer engagement campaigns.
• Content & Creative Coordination: Develop marketing briefs, product messaging, and sales materials. Coordinate product photography, videos, packaging content, and design assets with internal teams and external partners.
• Marketing Compliance Coordination: Work with regulatory advisers and relevant teams to review product claims, listings, advertising, and influencer content for compliance with applicable U.S. requirements.
• Performance & Analytics: Track sales, campaign ROI, conversion rates, customer feedback, and competitor activity. Use insights to improve campaigns and guide marketing investment.
• Cross-Functional Collaboration: Coordinate with leadership, operations, suppliers, agencies, and the Indonesia-based team to deliver launches and ongoing marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• At least 2–5 years of relevant experience in product marketing, brand marketing, e-commerce, or digital marketing.
• Experience in dietary supplements, wellness, beauty, FMCG, eyewear, or consumer lifestyle products is preferred.
• Strong understanding of market research, consumer insights, product positioning, and go-to-market planning.
• Hands-on experience with Amazon, Shopify, TikTok Shop, or similar e-commerce platforms is highly desirable.
• Experience managing campaigns, influencer partnerships, agencies, or creative projects.
• Excellent written and verbal communication skills, with the ability to create clear, compelling product messaging.
• Strong organizational skills and the ability to manage multiple priorities independently.
• A proactive approach, flexibility, and willingness to take on responsibilities beyond a traditional product marketing role.
• Ability to work full-time, on-site in Manhattan, New York.