Head of Integrated Marketing & Campaigns

Position Overview

Carlyle is seeking a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role will be responsible for orchestrating the firm’s global campaign strategy—integrating brand, content, and channel activation to drive measurable impact, engagement, and performance across priority audiences. The leader will translate firm strategy into cohesive, insight-led marketing programs that elevate Carlyle’s brand, support capital formation, and strengthen stakeholder engagement globally.

In‑Office Requirement: 4 days per week

Key Responsibilities

• Develop and lead global, multi‑channel marketing campaigns aligned to firm priorities, fundraising objectives, and brand strategy.
• Translate enterprise narratives into integrated programs spanning paid, owned, and earned channels.
• Ensure consistent messaging and creative excellence across regions, business segments, and investment strategies.
• Partner closely with Brand, Communications, and Investment Teams to align campaign ideation with firm positioning.
• Integrate thought leadership, product marketing, and corporate storytelling into cohesive 360 activation strategies.
• Maintain rigorous brand governance while enabling creative innovation.
• Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms.
• Establish performance frameworks and KPIs to measure engagement, brand lift, and business impact.
• Optimize media allocation and channel mix to drive efficiency and ROI.
• Develop campaigns tailored to a range of investor types, including institutional investors, private wealth channels, advisors, UHNW/HNW individuals, family offices, consultants, and portfolio company stakeholders.
• Demonstrate fluency in private‑markets offerings and concepts to ensure strategic alignment with fundraising cycles and product launches.
• Lead end‑to‑end campaign execution from ideation through launch and post‑campaign analysis.
• Oversee agency partners and internal teams to ensure seamless delivery.
• Implement structured planning, budget management, and reporting processes.

Education & Certificates

• Bachelor’s degree, required.
• Concentration in Marketing, Business, or a related field, preferred.
• Master’s degree or MBA preferred.

Professional Experience

• 12+ years of overall relevant experience, required.
• Marketing leadership experience, ideally within asset management, private markets, financial services, or a similarly complex B2B environment.
• Proven experience concepting, developing, and executing global integrated advertising campaigns.
• Deep expertise in media strategy, planning, and performance optimization.
• Managing significant media budgets across paid digital, programmatic, social, search, and premium media partnerships, with accountability for ROI, performance measurement, and optimization across channels.

Competencies & Attributes

• Strong understanding of private‑markets and institutional investor audiences.
• Experience leading cross‑functional teams in a global matrixed organization.
• Demonstrated ability to operate at both strategic and executional levels.
• Exceptional communication and stakeholder management skills.

Benefits & Compensation

The compensation range for this role is specific to New York and takes into account a wide range of factors including but not limited to the required skill sets; prior experience; training; licenses; and certifications. The anticipated base salary range is $220,000 to $250,000. The hired professional will also enjoy a comprehensive benefits package that includes:

• Retirement benefits
• Health insurance
• Life insurance and disability coverage
• Paid time off and mandatory holidays
• Family planning benefits
• Wellness programs
• Eligibility to participate in an annual discretionary incentive program based on performance

About the Company

The Carlyle Group (NASDAQ: CG) is a global investment firm with $475 billion of assets under management across 678 investment vehicles as of March 31, 2026. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world’s largest and most successful investment firms, with more than 2,500 professionals operating in 28 offices worldwide. Carlyle’s purpose is to connect people, ideas, and capital to fuel growth for companies and performance for investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions, and corporations. Carlyle invests across three segments—Global Private Equity, Global Credit, and Carlyle AlpInvest—and has deep expertise across industries, markets, and geographies.