Director, Strategic Event Content Operations

Director, Strategic Event Content Operations

ServiceNow's event portfolioKnowledge, World Forums, Summitsgenerates meaningful pipeline and engagement at scale. This is a role where you drive impact at the intersection of creative strategy and operational discipline, building a content operation that thinks across formats, audiences, and business outcomes, not just what happens on stage or on screen.

You'll establish what it means for us to have a genuine editorial POV and technical strategy for broadcast and streaming, manage the content asset lifecycle from production through distribution and archiving, define how content serves different audience segments and business objectives, and build the operational infrastructure that lets us repeat great work at scale. You'll also bring expertise to portfolio-wide decisions about the types of content we should deliver in-person or onlinefrom intimate labs to larger stages. You'll report to the Sr. Director of Strategic Event Content and Technology and partner closely with marketing, field teams, and executive stakeholders who depend on event content to build pipeline and deepen relationships.

This is a role that sits between creative strategy and operational disciplineyou need both.

What You'll Own

• Content strategy across the portfolio: Editorial direction for Knowledge, World Forums, and select other strategic eventsdefining what stories we tell, how we frame them, and which formats serve which audiences (live, on-demand, short-form, social, etc.)
• Portfolio-level content planning: Making strategic decisions about where and how we deliver content across event types and formats. You understand the tradeoffs between in-person engagement, streamed experiences, and on-demand value, and you guide those decisions with clarity.
• Broadcast and streaming strategy: Match content strategy with the live production and distribution for major eventsfrom technical architecture through creative execution to post-event distribution and measurement
• Content operations and asset management: The systems and processes that let us capture, organize, tag, and repurpose content across the portfolio; the metadata and archival strategy that makes content discoverable and valuable over time.
• Vendor and agency partnerships: Managing relationships with broadcast, production, streaming, and creative partners to outcomes, not just deliverables.
• Team and budget: Overseeing the content operations team and managing the budget for content production and technology.
• A point of view on our content strategy: Where enterprise event content is heading and what ServiceNow needs to build or change to stay ahead.

What You Bring

• Deep content operations and strategy thinking: You don't just execute; you think about narrative, audience segmentation, content lifecycle, and how content serves business objectives. You understand that production is the means, not the end. You've likely worked in content strategy, events marketing, broadcast production, or similar disciplines where you owned outcomes.
• Production and broadcast expertise: You understand live broadcast or streaming at enterprise scale. You've been in the truck, you know signal chains, and you know what can go wrong. But that's your foundation, not your ceiling.
• Portfolio-level perspective: You've worked across multiple events or formats and understand how to scale content operations. You know how to balance consistency with flexibility, and you think about what works once versus what works at scale.
• Fluency in enterprise software events: You understand the audiences, the stakes, the competitive landscape, and why content matters in B2B.
• Operational and creative discipline: You can hold a vision and ship on time. You can manage competing stakeholder needs without losing sight of the work.
• Leadership capability: You've built or led teams, managed budgets, and developed people. You think about scalability and sustainability, not just the next event.
• Cross-functional fluency: You navigate large organizations well. You partner with marketing, communications, finance, and executives without losing your point of view.
• Intellectual curiosity and a learner's mindset: You're staying current on AI's role in content production and events. You ask smart questions and aren't intimidated by emerging tools or technologies that might change how we work.

Why This Role, Why Now

We're moving from treating broadcast as an add-on to treating it as core to our events strategy. That requires thinking about content operations more broadlyhow we create, manage, and leverage content across formats and over time. The person we hire will help us build that capability and define what best-in-class looks like for a company at our scale.

Qualifications

• 10+ years in event production, content operations, broadcast, streaming, or related disciplineswith at least 3 years in a leadership or senior role managing teams or cross-functional programs.
• Demonstrated expertise driving content strategy and operations at large-scale enterprise events (10,000+ attendees preferred), with strong fluency in broadcast/streaming or multi-format content delivery.
• Experience across multiple event formats or portfolio-level content planning (not just single-event expertise).
• Experience managing teams, budgets, or cross-functional programs at a large organization.
• Fluency with enterprise software, B2B tech, or SaaS environments; bonus if you've worked in tech company marketing or events.
• Proven ability to manage vendors, agencies, and production partners from strategy through post-event evaluation.
• Understanding of live streaming platforms, broadcast infrastructure, and digital distribution; experience with metadata, asset management, or content archival systems is a plus.
• Strong communication skills; comfortable presenting and building consensus with senior marketing and executive stakeholders.
• Willingness to travel for event execution.

For positions in this location, we offer a base pay of $180,200 - $315,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.