Founding Growth Marketing Lead

Overview Compensation: $120,000–$160,000 annual base salary + 0.10%–0.40% equity, depending on experience and fit Misprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards. We are creating a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock-market-style infrastructure for collectibles, built specifically for Pokémon cards. Misprint already has 6,000 daily active users , real revenue, meaningful marketplace activity, and a real marketing budget. We are seeking a Founding Growth Marketing Lead to accelerate growth from here. This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high-agency, and actually good at growth — someone who can help drive growth across channels and initiatives as needed (organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or smarter budget decisions). Responsibilities Own and shape Misprint’s growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channels Develop and run scrappy growth experiments to drive more buyers, sellers, and engagement Build Misprint’s presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other collector-focused channels Collaborate with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunities Turn marketplace activity, product updates, and hobby trends into content and campaigns Identify and build repeatable growth loops, not just one-off posts Improve activation, retention, and referrals over time Partner with the CEO and team on growth strategy, prioritization, and execution Shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiatives Manage within a meaningful budget and allocate spend thoughtfully Coordinate with outside agencies, freelancers, or partners, while helping build stronger in-house growth capabilities Track what is working, identify what isn’t, and adjust quickly What we’re looking for Extremely high agency — you do not wait around for perfect instructions Strong judgment and taste Smart, adaptable, and able to switch between strategy and execution quickly Understanding of internet culture, consumer behavior, and what gets people to pay attention online Strong instincts around growth, content, community, and converting attention into users and revenue Comfortable with ambiguity and messy startup environments Strong communicator Excited to work in a niche but passionate category and help build something from an early stage Able to operate independently with a broad scope You might be a fit if you Have grown a brand, account, community, newsletter, creator program, or consumer product before Have experience in growth, marketing, community, content, partnerships, or a mix Have worked at a startup, marketplace, ecommerce company, media brand, creator-led business, or community-driven company Have strong instincts for what collectors or hobby consumers respond to Are willing to both think strategically and do the actual work Have experience managing spend, measuring results, and making smart tradeoffs Bonus points if you Care about Pokémon, collectibles, hobby culture, or marketplaces Have worked in cards, collectibles, sports cards, gaming, ecommerce, or adjacent verticals Have experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community-led growth Have built something from 0 to 1 Have worked in a role requiring wearing multiple hats and fast problem-solving What this role is not Just scheduling posts Just managing an agency Just brand marketing A highly specialized big-company marketing role This is a broad, hands-on role for someone who wants real ownership and to help build the growth engine from the ground up. Your first 90 days could look something like this First 30 days Get fully up to speed on Misprint, the product, our users, and what we have already tried Understand our current marketing mix, including creator/community efforts and paid spend Take ownership of core growth channels already in motion Identify quick wins across social, community, creator partnerships, referrals, or lifecycle By 60 days Launch and iterate on several new growth experiments Start building a more repeatable content/community cadence Improve at least one part of our activation, engagement, or referral loop Help us make smarter decisions about where budget should shift or scale By 90 days Fully own day-to-day growth marketing execution Launch a few repeatable growth plays for ongoing investment Show clear thinking about what works and what doesn’t Help establish a stronger in-house growth engine at Misprint Why join Misprint already has 6,000 daily active users , real revenue, and an active marketplace Meaningful marketing spend and traction to build on Real ownership from day one Close collaboration with the founders Opportunity to define how growth works at Misprint Build in a category with deep passion and strong communities Join a YC-backed company at an early stage Interview process We try to move quickly. Usually it will be: Intro call Follow-up conversation or a short paid work sample Decision We care more about what you have actually grown or built than checking every box on paper. To apply, send your resume and any material demonstrating what you have actually grown or built, plus relevant experience or knowledge of the collectibles space. #J-18808-Ljbffr Misprint, Inc.