TikTok Shop Growth Leader - Touchland

Job Description A collective energy and ambition. A place where you can make a real difference. We are a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. United by the belief that when we strive for growth, anything is possible. We are looking for a TikTok Shop Growth Leader – Touchland to join our team. This leader will own and scale our TikTok Shop business. The role will be responsible for the day‑to‑day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. Work Environment This is a hybrid role in New York, NY or Ewing, NJ. New York City: in‑person attendance on Mondays, Tuesdays, and Thursdays, with remote work options on Wednesdays and Fridays. Ewing, NJ: in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays. Role Accountabilities and Responsibilities Creator Recruitment & Onboarding Identify and recruit beauty and lifestyle‑focused TikTok creators who align with our brand voice and target audience. Build and maintain an active roster of relevant creators to support ongoing campaigns and product launches. Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, education, and affiliate best practices. Manage and scale the TikTok Shop Affiliate Program. Set commission structures, affiliate incentives, and campaign offers. Track affiliate performance and optimize for conversion and ROI. Set up and maintain product listings, pricing, inventory, bundles, and promotions. Manage order flow, fulfillment coordination, cancellations, returns, and customer issues. Monitor account health, compliance, and policy updates. Troubleshoot operational issues and work with TikTok support as needed. Relationship Management Serve as the go‑to contact for creators, talent managers, and agencies. Support creators in developing authentic content—tutorials, reviews, routines, and storytelling—that builds trust and drives conversions. Performance & Strategy Lead growth by owning the DTC business on TikTok Shops, delivering GMV and profitability targets. Help curate assortments by developing trend‑savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms. Analyze and forecast to drive sales forecasting, inventory planning, and SKU optimization with data‑backed insights; own daily and weekly business recaps to the C‑suite and cross‑functional partners. Build weekly, monthly, and seasonal merchandising calendars that align with partnerships, influencer content, and viral opportunities. Measure and report by leveraging platform tools to track sales, marketing KPIs, and campaign effectiveness; share insights that shape brand strategy. Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies. Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table. Own product page best practices, including surfacing insights from competitors, and project‑manage PDP content process. Monitor affiliate performance metrics such as conversion rate, engagement, click‑through, and GMV. Analyze data to identify high‑performing creators, optimize campaign performance, and scale winning strategies. Collaborate on affiliate campaigns that align with Touchland consumer needs and hero product pushes. Identify opportunities to improve product performance and merchandising. Support promotional calendars, flash sales, and TikTok‑led moments. Cross‑Functional Collaboration Partner with e‑commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content. Provide feedback to product development teams based on creator and consumer insights from TikTok trends. Stay on top of the latest beauty and lifestyle cultural moments, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive. This is a hands‑on role for someone who understands both TikTok culture and e‑commerce operations and knows how to turn creator‑led commerce into a scalable revenue stream. Education and Experience Required: Bachelor’s degree in marketing, business, or a related field. 5+ years of experience; preferably with at least 2‑4 years in influencer marketing, social commerce, or affiliate management, ideally within the beauty industry. Experience with TikTok Seller Center and Affiliate Center. Strong analytical skills and proficiency with sales and analytics tools. Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy. Demonstrated ability to manage creator partnerships that drive measurable sales and brand visibility. Excellent communication, organization, and negotiation skills. Deep familiarity with beauty and lifestyle content trends, ingredients, and consumer behaviors on TikTok. Hands‑on experience with TikTok Shop Seller Center. Experience managing affiliate or creator programs, preferably in beauty or CPG, and strong understanding of TikTok trends, creators, and platform dynamics. Excellent project management, organization, and multitasking skills. Preferred: Experience working with beauty or skincare brands, beauty agencies, or TikTok Shop sellers. Existing relationships with beauty or skincare influencers. Familiarity with Shopify, Amazon Seller Central, or other marketplaces. Experience scaling TikTok Shop from early stages. Prior experience working directly with creators or influencer agencies. Hustler attitude who is always ready to push the envelope and be creative and ambitious for the brand and team. Compensation and Benefits The U.S. base salary range for this full‑time position is $110,900–$157,900. This position is also eligible for a bonus. As a Church & Dwight U.S. employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and paid parental leave. Employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You will also be able to participate in our 401(k) retirement plan (with company match and profit‑sharing) and Discounted Employee Stock Purchase Plan. The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job‑related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent on the facts and circumstances of each position and candidate. Equal Opportunity Statement Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. Additional Information For more information about our company, our brands and our culture visit us at #J-18808-Ljbffr Church & Dwight