Marketing Campaign Specialist

** This role can be attached to any Yardi office in the U.S.**
About the Role:

• Plan and execute integrated marketing campaigns to generate awareness, engagement, and qualified leads across target audiences.
• Own key marketing channels, including email, SEO, paid campaigns, and web properties, ensuring consistent messaging and brand alignment.
• Collaborate across teams (creative, product marketing, sales, and events) to develop content and assets that support campaign objectives.
• Develop campaign calendars, budgets, and timelines, coordinating with internal stakeholders to ensure smooth execution.
• Optimize campaign performance through testing, audience segmentation, and channel analysis.
• Measure and report on campaign results, including engagement metrics, pipeline impact, ROI, and attribution.
• Support lifecycle, launch, and event campaigns, aligning initiatives with broader marketing and sales strategies.
• Leverage marketing automation, CRM, and analytics tools to manage and track campaign activity.
• Collaborate with sales teams to refine targeting, improve lead quality, and enhance conversion performance.
• Build and manage a client advocacy program, identifying reference customers and developing relationships that support marketing and sales initiatives.
• Conduct client interviews to develop case studies, testimonials, and success stories that demonstrate measurable outcomes and support demand generation.
• Partner with account management and sales to source advocacy candidates and maintain a pipeline of client stories across verticals and use cases.
• Understand Yardi's brand, voice, and corporate culture to ensure all campaign communications align with company standards.