Senior Director, Marketing - ZILRETTA

Overview

Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.

Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking – a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let’s pursue excellence together.

The Senior Director, Marketing – ZILRETTA Brand Leadership will own the strategic direction, positioning, and customer engagement strategy for the ZILRETTA brand. This leader will play a critical role in ensuring integrated, insight-driven marketing that connects with both healthcare professionals (HCPs) and patients across touchpoints. The role requires a data-savvy, visionary marketer who can orchestrate personalized, scalable campaigns across personal and nonpersonal channels to drive commercial success in the highly competitive osteoarthritis category.

Responsibilities

• Brand Strategy: Lead and shape the current brand plan, long-term brand strategy and customer engagement plan for ZILRETTA, ensuring a cohesive customer experience across HCP, patient, and payer audiences. Understand the competitive market environment and work collaboratively to develop our long-term, sustainable brand value proposition. Develop integrated campaigns that leverage digital, in-person, and remote channels to maximize reach and impact.
• Cross-functional Collaboration: Work closely with field sales, omnichannel, market access, medical affairs, commercial operations, and analytics teams to develop and align executional plans. Foster cross-functional partnerships to ensure agility and consistent brand delivery.
• HCP Marketing: Design and implement a robust HCP strategy that leverages digital targeting, CRM, programmatic media, and nonpersonal touchpoints. Align HCP activities with field force priorities and content strategy to optimize engagement and relevance.
• Direct-to-Patient (DTP) Marketing: Drive the development and deployment of DTP initiatives aimed at increasing awareness and action among patients suffering from osteoarthritis knee pain. Use data and insights to deliver compliant and compelling messaging across paid, owned, and earned media channels.
• Digital & Omnichannel Execution: Partner with the Omnichannel function to oversee the design and execution of omnichannel campaigns, including HCP and patient journeys, email marketing, websites, social media, digital media buying, and content syndication. Integrate measurement and optimization to inform channel strategy and improve ROI.
• Customer & Market Insights: Leverage real-world evidence, market research, and digital analytics to understand customer behavior, optimize segmentation, and inform personalization strategies. Use insights to adapt campaigns in real time and support informed brand decision-making.
• Brand Communication & Stewardship: Ensure a strong, consistent ZILRETTA brand voice across all customer touchpoints. In coordination with key stakeholders, guide the development of promotional materials, educational resources, and digital assets to reinforce brand positioning and support both personal and nonpersonal promotion.
• Thought Leader & Stakeholder Engagement: Build and maintain strategic relationships with KOLs, advocacy groups, and other external stakeholders. Serve as a brand ambassador at key conferences, advisory boards, and industry events.
• Budget & Resource Management: Manage budgets and resource allocation across digital and traditional channels, ensuring efficient use of funds while maintaining agility to invest in high-impact tactics.
• Team Development & Leadership: Lead and mentor a high-performing marketing team, with a focus on digital fluency, data-driven thinking, and collaboration. Cultivate a culture of curiosity, accountability, and innovation.

Supervisory Responsibilities: This position will have supervisory responsibilities.

Interaction: Will collaborate closely with employees in all other functional areas and directly with the commercial team, including regular engagement with the field sales and training teams.

Qualifications

• Education: Bachelor’s degree in marketing, business, life sciences, or related field required. MBA or advanced degree preferred.
• Experience: 10-15 years of progressive marketing experience, ideally within the pharmaceutical, biotech, or healthcare industry.
• Track record: Proven track record of launching and commercializing pharmaceutical products, including pre-launch planning and lifecycle management.
• Brand strategy development
• HCP and/or DTC marketing
• Market shaping and segmentation
• Customer insights and analytics
• Payer marketing and value proposition development
• Leadership: Experience leading cross-functional teams (e.g., Sales, Market Access, Medical Affairs, Regulatory)
• Influencing: Demonstrated success working with senior leadership and influencing key internal and external stakeholders.
• Regulatory: Familiarity with FDA regulations, compliance, and legal review processes related to pharmaceutical promotion.

Knowledge, Skills, and Abilities

• Omnichannel Expertise: Proven experience in orchestrating multichannel campaigns, managing marketing technology platforms (CRM, MAP, analytics), and driving engagement across HCP and patient audiences.
• Strategic Vision: Strong ability to develop forward-thinking brand and channel strategies that align with evolving customer expectations and behaviors.
• Analytical Acumen: Skilled in interpreting data from digital platforms, A/B tests, and campaign analytics to optimize engagement and conversion.
• Communication & Leadership: Strong communication skills and ability to influence internal stakeholders, agency partners, and executive leadership. Demonstrated success in team leadership and talent development.
• Writing: Excellent written and verbal communication skills, with the ability to craft compelling brand narratives and presentations for internal and external audiences.
• Stakeholder Engagement: Demonstrated experience engaging with KOLs and stakeholders to support brand objectives.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, move between spaces, reach with hands and arms, and stoop. Close vision and the need to focus on computer screen, use of hands, fingers, and wrist to type on keyboard and manipulate mouse.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The work setting is consistent of a typical pharmaceutical office environment with offices and cubicles.

Benefits

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave

Pay Transparency

The base pay range for this role is $224,000 per year to $308,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.

EEO Statement

EEO Statement: Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law. At Pacira we are committed to intentionally cultivating a culture of inclusion where all feel welcomed and valued for their background, perspectives, and experiences. We hold one another accountable to promote trust and transparency in support of our communities and collective purpose.

Agency Disclaimer: Pacira Biosciences, Inc. (Hereafter, Pacira) does not accept unsolicited resumes from recruiters or employment agencies in response to the Pacira Careers page or a Pacira social media post. Pacira will not consider or agree to payment of any referral compensation or recruiter fee relating to unsolicited resumes. Pacira explicitly reserves the right to hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Pacira.