Marketing Coordinator

The Marketing Coordinator is the primary driver of execution for the Secured Tech marketing department. Reporting to the Director of Marketing, you are responsible for the consistent implementation and reliable coordination required to move marketing initiatives from the planning stage to reality across both B2B (Secured Tech) and B2C (Ed Tech Supply) channels. This is a "hands-on" role for a highly organized individual who thrives on precision and follow-through. You take predetermined plans and transform them into active customer touchpoints, ensuring that every email, social post, and data entry is handled with discipline that keeps our brand trusted and our growth predictable. About Secured Tech Secured Tech is a dynamic company dedicated to supporting K-12 schools in successfully implementing and managing 1:1 student device programs. Founded in 2018, we specialize in purchasing used devices, offering high-quality products and software solutions, and providing comprehensive repair services and warranties. Our deep industry knowledge, competitive pricing, and commitment to exceptional customer service enable us to build strong partnerships with school districts and other K-12 resellers. At Secured Tech, we focus on delivering tailored solutions that simplify technology management for schools, ensuring a seamless and stress-free experience. Description Location: This role is primarily remote with occasional onsite tasks (up to 10%) that require living within commuting distance of our Fortville, IN office. Content Execution & Asset Maintenance Asset & Collateral Creation: Execute the production and distribution of solutions collateral, case studies, and promotional pieces, ensuring the team has the current resources needed for customer outreach. Digital Content: Create, upload, and maintain content across the blog, website, social media, email platform(s), and landing pages, ensuring all digital assets are up-to-date, formatted correctly, and optimized for engagement. Knowledge Library Maintenance: Organize the brand’s digital asset library, ensuring all photos, videos, and logos are accessible and used according to brand standards. Produce Multi-Channel Campaigns: Deploy and manage the day-to-day schedule for email, social media, and digital marketing campaigns. Maintain the Marketing Cadence: Act as the primary coordinator for outbound and inbound initiatives, ensuring all assets (copy, links, creative) are correctly implemented across all platforms. Social Media Coordination: Manage the daily presence of Secured Tech across social channels, scheduling posts and monitoring engagement to ensure a consistent and professional brand voice. Solutions-Aligned Support: Execute marketing activities that directly support solutions priorities and seasonal demand. Paid Media & Growth Implementation Deploy Paid Media Initiatives: Setup day-to-day operations of social and Google Ads campaigns, ensuring every ad is launched according to the Director of Marketing’s strategic roadmap and timelines. Monitor & Track Performance: Conduct daily check-ins on active campaigns to track engagement and results, alerting the Director of Marketing to significant shifts in performance or budget pacing. Tactical Optimization Support: Assist in implementing real-time adjustments—such as ad-copy updates, creative swaps, or audience refinements—based on engagement data to help maximize campaign results. A/B Testing Implementation: Execute the setup of messaging and creative tests, ensuring all tracking parameters and audience variations are perfectly implemented for clean data analysis. Performance Data Reporting: Compile weekly performance snapshots to support the marketing Scorecard, providing the visibility needed to evaluate the growth of our K-12 and e-commerce audiences. HubSpot Stewardship & Data Integrity System Implementation: Build and test nurture workflows, email templates, campaigns, and landing pages within HubSpot and other identified platforms. Data Management: Maintain marketing list hygiene, contact segmentation, and data entry to ensure our data remains accurate and actionable for current and future growth. Segmentation Support: Assist in refining audience segments and lead-scoring models to ensure the right message reaches the right customer at the right time. Execute Go-To-Market Initiatives: Support the hands-on execution of launch plans for new and expanded B2C offerings, ensuring all tactical requirements and timelines are met. Campaign & Presence Management: Assist in building and managing the daily components of B2C campaigns, digital content, and storefront updates to maintain a high-quality digital presence. Scale Marketing Programs: Help develop and maintain the repeatable marketing structures (e.g., automated sequences or promotional cycles) required to support a growing B2C customer segment. Messaging & Testing Support: Contribute to the testing and refinement of messaging by ensuring all A/B tests and creative variations are correctly deployed and tracked across digital channels. Remarketing Execution: Deploy automated remarketing workflows—including abandoned cart recovery and repeat purchase journeys—to drive consistent revenue growth for Ed Tech Supply. Qualifications: 1-2 years of marketing experience in a hands-on, execution-focused role Experience across email, social, web, and digital campaigns Familiarity with HubSpot, WordPress, and Canva Experience with social ads and/or Google Ads Strong organizational and project management skills Ability to manage multiple tasks and priorities simultaneously Strong written and verbal communication skills Analytical mindset with ability to learn from performance data Preferred Qualifications: Experience in B2B and B2C marketing environments Experience working in or marketing to K–12 education (strong plus) Familiarity with SEO and content strategy #J-18808-Ljbffr