Retail Sales Representative

Now Hiring: Retail Sales Representative (Heavy Equipment / Outside Sales) - Lufkin, TX

Territory Sales | Construction Equipment | B2B Sales

Mustang Cat, a leading Caterpillar dealer, is seeking a driven and competitive Retail Sales Representative to grow our presence in the Houston market.

This is NOT a store-based retail role .
This is an outside sales position focused on selling heavy equipment solutions to business customers across a defined territory.

If you are a motivated sales professional who thrives on prospecting, building relationships, and closing deals , this is your opportunity to own your territory and drive real growth.

Top Benefits for Sales Representatives

• Competitive Base + Commission Structure
• Vehicle Allowance
• Cell Phone Allowance
• Full Benefits: Medical, Dental, Vision
• 401(k) with Company Match
• Paid Vacation, Sick Time, and Holidays
• Tuition Reimbursement
• Career Growth & Advancement Opportunities
• Stable, Industry-Leading Company

What You'll Do

Develop New Business (Primary Focus)

• Prospect and win new customers within your assigned territory
• Generate leads through cold outreach, networking, and referrals

Manage & Grow Territory

• Build a strong pipeline and execute a strategic territory growth plan
• Develop long-term customer relationships and repeat business

Consultative Equipment Sales

• Meet with contractors and business owners to understand their needs
• Recommend equipment solutions that improve productivity and efficiency

CRM & Pipeline Management

• Track all leads, opportunities, and customer interactions in Salesforce
• Maintain accurate pipeline reporting and follow up consistently

Quotes & Proposals

• Develop quotes for new and used equipment
• Present financing options and complete sales proposals

Product Knowledge

• Learn and represent Caterpillar equipment, especially Building Construction Products (BCP)
• Clearly communicate value, features, and competitive advantages

What We're Looking For

• High school diploma required; Bachelor's degree preferred (Sales, Business, Engineering, or related field)
• Proven ability to prospect and close new business
• Experience in outside sales, B2B sales, or equipment/industrial sales strongly preferred
• Strong organizational and computer skills (CRM experience preferred)
• Self-starter with excellent time management and accountability
• Competitive, results-driven mindset with a desire to win
• Strong communication and relationship-building skills
• Spanish speaking skills a plus

Check out the Mustang Cat Anthem to see our mission in action!


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Mustang Cat is an Equal Opportunity Employer.