Marketing Manager

The Equinox Resort, The Equinox Golf Resort & Spa, 3567 Main St, Manchester, VT 05254, USA The Equinox Golf Resort & Spa is a historic resort destination with deep roots, a strong sense of place, and a reputation for elevated hospitality in one of New England’s most scenic destinations. Established in 1769 and set against the backdrop of the Green Mountains, the property blends timeless charm with modern amenities, including a championship 18‑hole golf course, full‑service spa, multiple dining outlets, and extensive meeting and wedding space. As a four‑season destination, The Equinox attracts a diverse mix of leisure, corporate, and event guests year‑round, providing team members with a dynamic, well‑rounded hospitality experience. For candidates who value teamwork, elevated service standards, and professional growth within a destination resort environment, The Equinox also offers the added benefit of working in the vibrant yet close‑knit community of Manchester — a town known for its outdoor recreation, scenic beauty, and exceptional quality of life. The Marketing Manager plays a key role in bringing the resort’s brand and guest experience to life through strategic marketing initiatives, compelling content, and integrated campaigns. Reporting to the Director of Sales & Marketing and working closely with the EOS Regional Marketing team, this position is responsible for executing the annual marketing plan, managing day‑to‑day marketing activities, and supporting revenue growth through brand awareness, guest engagement, and demand generation. The ideal candidate is both a strategic thinker and hands‑on marketer who thrives in a fast‑paced hospitality environment. They possess strong creative instincts, digital marketing expertise, and exceptional organizational skills, with a passion for storytelling and delivering memorable guest experiences. This is an onsite position located in Manchester, Vermont. Job Summary Execute integrated marketing campaigns that support occupancy, revenue, and brand objectives. Manage the marketing calendar, ensuring timely execution of promotions, seasonal offers, events, and resort activations. Monitor campaign performance and leverage data‑driven insights to optimize results and maximize ROI. Support local marketing initiatives, partnerships, sponsorships, and community engagement opportunities. Content & Digital Marketing Develop and coordinate marketing content across website, email, social media, digital advertising, print collateral, and third‑party platforms. Manage website updates, digital listings, and online content to ensure brand consistency and property visibility. Collaborate with agency partners on social media, digital advertising, public relations, and content development. Brand & Creative Management Ensure all marketing materials and communications align with brand standards and visual identity guidelines. Assist with resort photography, video production, and content asset management. Maintain consistent brand messaging across all guest touchpoints and resort outlets. Support influencer partnerships, media stays, and earned media opportunities. Events, Programming & Guest Engagement Develop marketing support for resort events, seasonal programming, and guest experiences. Partner with operations teams to promote resort amenities, including dining, spa, activities, and special events. Create initiatives that drive guest engagement, loyalty, and repeat visitation. Partner with resort leadership and department heads to identify marketing opportunities and support business goals. Serve as the primary on‑property liaison for external marketing, social media, PR, and creative agency partners. Prepare regular reports on campaign performance, market trends, and marketing initiatives for leadership review. We are proud to offer competitive wellness options and perks for both our Part Time and Full Time employees; Benefits Time off package including state VT Sick time for all employees, as well as a generous PTO plan plus 10 paid Holidays for full‑time status employees. EOS Family Matters Program of 3+ months fully paid parental leave for new parents. Retirement savings option of 401(k) with employer match of up to 4% for all employees. Complementary $25K in life insurance and $1K/mo. in long‑term disability coverage for full‑time employees. Optional additional disability, life and AD&D, critical illness, and accident insurance options. Company‑funded Employee Assistance Program for life challenges and mental health resources. Additional health & wellness benefits including prescription and gym membership discounts. Competitive wages with ongoing market analysis. Annual performance evaluations with eligible compensation adjustments. EOS Employee/Immediate Family Lodging Rates as low as $59 per night. EOS Friends and Family Lodging Discounts. EOS Dining Discount of 50% Off F&B at EOS Hospitality portfolio locations during travel. Discounted lodging rates from New England Inn & Resort Association partners. Pathways for growth and professional development including structured training and EOS Educational Reimbursement Program. Internal referral bonus programs up to $500 per referral. Incentive opportunities for both hourly and managerial roles. Supportive, open workplace culture with flexible and understanding work‑life equality. Compensation This is a full‑time salaried position with a potential wage range of $65,000 - $75,000 per year with the potential to earn up to $85,000 based upon sales goals. Final compensation package offer is subject to change based on a variety of complex factors unique to each candidate including experience, education, skill set, and applicable certifications. Key Skills & Experience Required 3+ years of marketing experience, preferably within hospitality, resorts, hotels, travel, or lifestyle brands. Strong understanding of digital marketing, content creation, social media, email marketing, and brand management. Experience working with marketing agencies, influencers, and media partners. Proficiency with Canva and/or Adobe Creative Suite, content management systems, email marketing platforms, and marketing analytics tools. Excellent written and verbal communication skills. Highly organized with the ability to manage multiple projects and deadlines. Creative, collaborative, and solutions‑oriented mindset. Ability to work occasional evenings and weekends in support of resort events and activations. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr