Email Marketing Specialist

We are looking for an Email Marketing Specialist to support the execution and management of multi‑channel marketing campaigns, focusing on email and SMS. Benefits and Perks Medical, dental, and vision insurance on the first of the month following start date Competitive salaries Hybrid remote/in‑office work model 401(k) retirement plan match Employee discounts Generous PTO, paid holidays, and sick time off Responsibilities Support the company’s marketing programs with a focus on email and SMS production, deployment, and scheduling. Schedule, monitor, and manage email and SMS campaigns, ensuring timely execution. Validate deliverability, rendering, and performance using testing tools. Own the day‑to‑day administration, QA, troubleshooting, and optimization of CRM marketing platforms. Investigate issues independently, identify root causes, and coordinate resolution across internal teams and external vendors. Populate and update existing templates or create new ones with creative assets provided by the design team for daily email and SMS sends. Link images, calls‑to‑action, and landing pages to site assets, focusing on maximizing conversion. Add alternate text, meta‑data, and other essential information to enhance deliverability and improve SEO impact. Act as the primary coordinator for CRM initiatives, ensuring alignment across creative, ecommerce, merchandising, analytics, technology, and vendor partners. Collect and coordinate approvals from key stakeholders for final communication assets prior to deployment. Execute and monitor A/B testing strategies for content, subject lines, pre‑headers, and cadence to optimize performance. Create, maintain, and own campaign calendars, blueprints, process documentation, QA checklists, testing plans, and performance recaps. Reporting and Optimization Prepare daily, weekly, and seasonal performance reports to keep stakeholders informed. Analyze customer behavior, campaign performance, audience trends, and automation results to identify opportunities and provide actionable recommendations. Compile reports and presentations that integrate campaign performance, imagery, and product information to inform business strategies. Perform other duties as assigned. Qualifications 1‑3 years of experience in a marketing department, focusing on email and SMS marketing production, deployment, and scheduling. Strong understanding of audience segmentation, customer lifecycle, and contact strategy. Analytical mindset with the ability to interpret marketing data and derive actionable insights. Familiarity with email and SMS compliance regulations such as CAN‑SPAM, GDPR, and TCPA. Strong communication skills and ability to work effectively with cross‑functional teams. Ability to quickly learn new systems and tools, troubleshoot issues, and resolve challenges independently. Strong attention to detail and ability to manage multiple projects simultaneously while adapting to changing business needs. Proficient in Microsoft Office (Excel, Word, PowerPoint) and project and creative management tools such as Robohead or similar. Experience with email marketing platforms (Cordial, Attentive) and testing tools (Email on Acid). Basic familiarity with Adobe Photoshop or image editing tools. Comfortable working in cloud‑based shared folder systems (Box, Teams). Familiarity with generative AI tools such as CoPilot or Claude. Must be able to read, write, and speak English fluently. #J-18808-Ljbffr NewsletterJobs.io