Paid Media Manager

Job Description

Job Description

Paid Media Manager

(Exempt)

Company Overview: Ethos Pet Brands is the parent company of Natural Balance® and Canidae® pet brands. By joining forces under Ethos Pet Brands, these premium pet food brands strengthen their commitment to delivering the highest quality nutrition. We believe in the power of strong brands to connect with pet parents and create meaningful experiences.

The Paid Media Manager will work remotely and report to the Director of Marketing. This role owns the day-to-day execution of paid media for Natural Balance and Canidae, partnering closely with our media agency to plan, launch, optimize, and measure campaigns with a primary focus on digital media tools

The ideal candidate is both strategic and detail-oriented: someone who can build and manage media plans, quality-check campaign setup, and bring an analytical, test-and-learn mindset to continuously improve performance. They will help translate business goals into channel strategy, manage KPIs, and ensure our paid media investment is deployed proactively to grow the business. Lastly, this person needs to have a passion of learning and adopting cutting edge technology and tools.

The key responsibilities and duties of this position include, but are not limited to:

Paid Media Strategy & Planning

• Own paid media strategy and planning for Natural Balance and Canidae in partnership with internal stakeholders and our media agency.

• Develop full-funnel media plans (prospecting, retargeting, and retention) aligned to brand objectives, seasonal priorities, and product launches.

• Translate business goals into clear channel tactics, audiences, creative direction, and measurement plans.

• Partner with sales, agencies, and creative teams to ensure campaigns support retailer priorities.

• Maintain an always-on testing roadmap (audiences, creative, landing experiences, offers) to drive continuous improvement.

Campaign Build & Optimization

• Lead day-to-day campaign execution and QA: ensure accurate setup of accounts, pixels where applicable, events, naming conventions, budgets, and tracking.

• Work with the agency to traffic campaigns on time with correct objectives, targeting, placements, creative specs, and brand compliance.

• Monitor media & creative performance and optimize for efficiency and scale (budget reallocation, audience refinements, creative iteration, pacing).

• Proactively identify and troubleshoot delivery, tracking, and policy issues, escalating with agency/platform support as needed.

Measurement, Insights & Reporting

• Own KPI metrics that link to business goals and reporting cadence for paid media (e.g., ROAS, CPC, incremental revenue, CTR, CPM, CVR, and new customer mix).

• Analyze campaign results, surface insights, and recommend actions to improve performance and creative effectiveness.

• Build clear, executive-ready performance summaries that connect media outcomes to business impact and next steps.

Agency & Cross-Functional Collaboration

• Serve as the primary day-to-day liaison with our media agency: provide briefs, align on priorities, and ensure deliverables meet Ethos standards.

• Collaborate with creative partners on ad creative, messaging, and landing experiences based on data-driven learnings.

• Partner cross-functionally (brand, sales, analytics) to align media strategy with promotions and retail initiatives.

Process, Tools & Continuous Improvement

• Manage paid media budgets and pacing in partnership with brand team and the agency; ensure spend aligns to plans and performance thresholds.

• Stay current on platform changes and emerging tools (Meta / Google updates, automation/AI capabilities, measurement solutions) and apply learnings to improve outcomes.

• Lead marketing mix modeling and performance output with agency

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience).

• 5+ years of hands-on paid media experience with demonstrated ownership of media plans and campaign execution; CPG experience strongly preferred.

• Deep experience building and optimizing campaigns in Meta Ads Manager (Facebook/Instagram), Google search, TikTok, including audience strategy and creative testing.

• Prior experience at a media agency (or in a close agency-client operating model) preferred, with strong project and stakeholder management skills.

• Strong analytical mindset with the ability to interpret performance data and make actionable recommendations; advanced Excel/Sheets skills required.

• Experience with measurement and attribution concepts (pixels, UTMs, conversion events, incrementality, MMM fundamentals) and comfort partnering on analytics.

• Excellent attention to detail with a track record of QA-ing campaign setup, tracking, and reporting for accuracy.

• Strong communication and collaboration skills; ability to influence without authority across agency and internal teams.

• Must be eligible to work in the US and willing to submit a background check and pre-employment drug screening.

COMPETENCIES & GENERAL SKILLS

• Results driven, with excellent follow-through in commitments

• Solid communication skills both written and oral

• Strong leadership and collaboration skills

• Excellent attention to detail and project management

• Thrive in a fast-paced culture of change and innovation; has the ability to think on your feet and pivot on a dime.

• Willingness to take on responsibility above stated role and also complete more executional work when needed (startup culture)

• Ability to work independently and involve cross-functional teams and leadership when appropriate.

• A roll-up-your-sleeves attitude with a bias towards action; a self-starter who takes initiative rather than waiting for direction

• Complete work with integrity and positive attitude

• Ability to travel 25%.

BENEFITS

• 401K

• Medical

• Dental

• Vision

• HSA & FSA

• Short Term Disability

• Long Term Disability

• Pet Insurance

• Life Insurance

• Employee Assistant Program

• And more!

Ethos is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need.