Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

This role sits within Miro's Lifecycle and Education team, part of the broader Integrated Marketing organization. We partner closely with Growth Marketing and Product teams, PMM, GTM teams, and more. Lifecycle and Education team in general, and this role specifically, is highly collaborative and lies in the intersection of work across product, marketing, and GTM. Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

As a Senior Lifecycle Marketing Manager, you'll own how Miro activates and retains new users, from the moment they sign up through the critical early days when they discover value and build lasting habits. This is the most pivotal stage of the user journey, and it's where you'll focus: designing and shipping onboarding and activation programs that get new users to value fast, keep them engaged, and turn first sessions into durable, collaborative use of Miro. This is a builder role, hands-on, deeply embedded into product, AI-first, with the ambition to build intelligent personalization and tap into the new Lifecycle channels and surfaces. You'll join a fast-paced, growth-minded team, work cross-functionally, and own both strategy and execution end-to-end.

What You'll Do

• Design and build lifecycle campaigns focusing on onboarding and adoption, getting new customers to value quickly and keeping them engaged beyond their first session
• Partner with Product and Analytics to bring usage signals and turn them into dynamic, behaviour-based lifecycle programs spanning across email, in-app, and emerging CRM channels
• Operate with an AI-first approach across your whole workflow, using automation to accelerate content generation, personalization, segmentation, decisioning, and analysis
• Run experimentation and data-driven optimization as a default across every program, measuring true incremental impact and continuously sharing learnings and insights across the team. Own your metrics and reporting end-to-end
• Work closely with Product, Customer Education, PMM, and GTM so that lifecycle campaigns and content land as native, timely, and genuinely useful to users
• Get deep on our users' experience, lifecycle stages, and segmentation to uncover growth drivers and deliver tailored, personalized experiences to every customer

What You'll Need

• 7+ years in lifecycle/CRM marketing, growth, or a related discipline, including hands-on experience in B2B SaaS building email campaigns, automation flows, and multi-channel lifecycle programs
• Experience building dynamic, highly personalized, evolving lifecycle systems, not just static journeys and blasts. Proven examples of nurture and re-engagement programs that converted and drove measurable impact on activation, adoption, and retention
• Deeply fluent in Braze or a similar marketing automation platform. You build your own workflows, segmentation logic, and triggers hands-on. Experience working with CDPs and event pipelines to power behaviour-based, real-time lifecycle programs
• Strong analytical instincts, ability to see and diagnose the full journey, and zoom in to very specific details. Comfort using data to drive prioritization and decision-making
• Hands-on experience applying AI and automation to segmentation, personalization and smart decisioning, content creation, and insights and reporting
• Obsession with craft and a high-quality bar for content. Able to create copy and visual storytelling across lifecycle channels that resonates and drives action
• Growth mindset with a drive to launch fast and iterate, building systems that evolve over time. Comfortable operating in a fast-paced environment and ambiguity

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!